1. CMS Mobile Marketing Plan Q3 2010 CMS Computer

2. www.cms.com.vn Phòng TH & TT Objectives  Leverage the Back to school season to push laptop sales out in the retailers.  Targeted sales volume: 15,500 laptops sales-out by end of Q3- 2010.  Key activities:  Big sales promotion on Vietnam Computer World Expo in Ho Chi Minh city: Introduce CMS Value laptop  Promotion on Back to school season  Promotion Value laptop for Rural area.

3. www.cms.com.vn Phòng TH & TT Target products  Products: CMS Sputnik Series  Expected volume: 15,500 PCs  Programs: + Vietnamese people use Vietnamese Laptop”- July 2010 + “Together for a brighter future”- August 2010 + “Laptop for every home”- September 2010

4. www.cms.com.vn Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (1)  Program + Name: “Vietnamese people use Vietnamese Laptop” + Place: at VCE in HoChi Minh city & CMS’ dealers in the south of Vietnam + Expected volume: 4,000 units + Product: CMS Sputnik Series + Target audience: Consumers + Content: Buy 01 CMS Laptop Series- Receive 01 Sony Ericsson J132

5. www.cms.com.vn Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (2)  Marketing & PR activities  Pre launching program Advertising: magazine/ web/ forum/TV Leaflet delivery  Booming special big promotion Press release Posters, banners to be hung up at the dealer shops Promoter girls at VCE booth to introduce products/ program Hip-hop band Estimated expense: 50,000 USD Request Intel to support: 20,000USD

6. www.cms.com.vn Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (3) NoDes.Unit Price Amount ASales promotion 23,760 1Sound/ light systemngày4200800 2PG/MCngười2440960 3Singer/ dance grouplần45002000 4Promotion giftschiếc100055000 5Backpackschiếc10001010000 6Merchandizechiếc50001 BMarketing materials 10,100 1Leafletstờ500000.042,000 2Standeechiếc100202,000 3Posterchiếc1001 4POSchiếc200204,000 5Bannerchiếc100202,000 CCommunications 16,300 1TV (VTV, HTV SG, VTC)news320006000 2Advertisement on PC Worldissue11300 3 Advertisement online (vnexpress, issue330009000 Total 50,160

7. www.cms.com.vn Phòng TH & TT “Together for a brighter future”- August 2010 (1)  Products: CMS Sputnik Series  Time: August 2010  Place: Northern provinces, especially in Quang Ninh, Thai Nguyen, Thai Binh, Nghe An  Expected volume: 4,000 units  Contents: Buy 01 CMS Laptop, receive 01 discount voucher valued 1,500,000 VND.  Marketing activities: + Brochure delivery to customers, at colleges, schools + Decoration: leaflet, banner, standee, poster at dealer shops + Advertisement on TV (provinces)/ newspapers/web/ forums + Seminars at colleges + Sponsor scholarships Estimated expense: 70,300 USD Request Intel to support: 20,000USD

8. www.cms.com.vn Phòng TH & TT Together for a brighter future”- August 2010 (2) NoDes.Unit Price Amount A Promotion gifts 35,300 1Voucherpcs5005025,000 2Gifts for Studentspcs10000110,000 3PG to deliver leafletsperson1030300 B Marketing material 12,100 1Leafletspcs500000.042,000 3 Standee pcs200204,000 4 Poster pcs1001 5 POS pcs200204,000 6 Banner pcs100202,000 C Communications 22,900 1PR articlesissue203006000 2 Provincial TV news (TB, QN, Vinh, TN) issue45002000 3Provincial Radio advertisementissue4150600 4Advertisement on PC Worldissue11300 5Scholarship in 4 universitiesperson202505000 6Seminars in Universitiesprogram420008000 Total 70,300