1. Y O U R B U S I N E S S P L A N

2. TABLE OF CONTENTS The TEAM Mission Statement Market Summary Opportunities Business Concept Competition Goals and Objectives Resource Requirements Key Issues Financial Plan

3. THE TEAM: First who, then what. List any active partners List all strategic partners/collaborators

4. MISSION STATEMENT What are you most passionate about? Why are you writing?

5. MARKET SUMMARY

6. MARKET STATISTICS Who are the market players? What are the current industry trends? Who buys books? Where do they buy books? What are the most popular categories?

7. OPPORTUNITIES

8. OPPORTUNITIES What market trends can you capitalize on? How will you reach your audience? How will you leverage technology?

9. BUSINESS CONCEPT

10. WHAT YOU DO BETTER THAN ANYONE ELSE… List here

11. WHAT DRIVES YOUR ECONOMIC ENGINE How are you going to get paid? What are your products or services?

12. COMPETITION

13. PRODUCT SALES COMPETITION Who are you up against? What are their strengths and weaknesses?

14. GOALS & OBJECTIVES

15. OBJECTIVES What do you have to do? By month, year, 3 years, 5 years

16. RESOURCE REQUIREMENTS

17. RESOURCES How much is it going to cost you? What do you need to invest up front? When will you need cash infusions

18. KEY ISSUES

19. OUTSTANDING ISSUES What other questions don’t have answers yet?

20. FINANCIAL PLAN

21. PROFIT & LOSS Full financial picture of your business today, 1 year from now, 3 years from now What decisions need to be made to maintain a profitable operation?