1. WHAT IS PERSUASIVE/ ARGUMENTATIVE WRITING?

2. PERSUASION IS EVERYWHERE! WE GET PERSUASIVE MESSAGES EVERY DAY: BUY THIS PRODUCT VOTE FOR THIS CANDIDATE DRIVE THIS CAR VACATION HERE USE THIS CREDIT CARD ATTEND THIS COLLEGE GO EAT AT THIS NEW RESTAURANT

3. POWERS OF PERSUASION… Can you think of a time recently where you were exposed to some kind of persuasion? Social media? Commercial? What “power” do you think persuasion has? 7 minute journal writing

4. SORTING OUT FACTS FROM OPINION A factual statement: I am a teacher at Creekland Middle School. We can verify this statement rather easily. A statement that expresses an opinion: I love teaching at CMS! This statement is different; you cannot get inside my head to see if I am being sincere or sarcastic.

5. POP QUESTION! CAN YOU THINK OF A FACTUAL STATEMENT ABOUT YOU? HOW ABOUT AN OPINION?

6. A DEFINITION OF ARGUMENTATIVE OR PERSUASIVE WRITING Writing that presents an argument – a statement that uses one or more of the persuasive appeals and some sort of support – in order to change your viewpoint or shape your behavior. Persuasion is basic to our lives. Do you want to go see a boring movie? Eat at the same place every time? We use persuasion to negotiate with friends and family: Let’s go see this movie because it’s… Let’s go eat at this new restaurant because it’s….Let’s skip going to Grandma’s house BECAUSE…

7. POP QUESTION! CAN YOU THINK OF A RECENT TIME THAT YOU USED PERSUASION? FOR EXAMPLE: MY FRIEND WANTED TO GO EAT SUSHI, BUT I’VE EATEN SUSHI A LOT RECENTLY. I SAID I WAS “SUSHIED” OUT RIGHT NOW, BUT HOW ABOUT JAPANESE? SHE COULD GET SUSHI, AND I COULD GET SOMETHING ELSE.

8. SO, LET’S LOOK AT FOUR THINGS WE EXPECT TO FIND IN A WRITTEN ARGUMENT A clear statement of the writer’s argument or position on the issue (the thesis) Evidence that supports our purpose(statistics, research, expert testimony, and examples) Clear explanations of how this evidence actually supports the thesis A sense of the bigger picture, or context

9. WHAT TYPES OF THINGS DO WE ARGUE ABOUT? You cannot argue about facts (the existence of Alaska, the sum of 34 + 23, etc.) To argue about something, you need an issue that generates some controversy. Civic and political issues certainly provide us with ideas, especially as they apply on a local level. Should our town build a new library? Is private school better than public school? National issues could include bringing back the draft, changing the driving age, or Obamacare.

10. POSSIBLE STANCES ON AN ISSUE We agree with the argument We can provide support for it – with facts, stories, and statistics We can provide a counterargument—argue against it and show how it is wrong We often talk about having taken a position on a topic and it means pro or con (I’m for immigration reform…or I am opposed to immigration reform)

11. POP QUESTION! WHAT STANCES ARE THESE STATEMENTS TAKING? * I AGREE THAT IT’S BETTER TO BE COLD THAN HOT.

12. POP QUESTION! IF YOU’RE COLD, YOU CAN ALWAYS PUT ON MORE CLOTHES, START A FIRE, OR GET A BLANKET. IF YOU’RE HOT YOU DON’T HAVE ANYTHING YOU CAN DO ABOUT IT.

13. POP QUESTION! I DISAGREE. IF YOU’RE HOT, YOU CAN JUMP IN A POOL OR THE OCEAN OR GO SEE A MOVIE. IF YOU’RE COLD, YOU’RE PRETTY MUCH STUCK AT HOME. I THINK THE STUFF YOU GET TO DO WHEN YOU’RE HOT IS A LOT MORE FUN.

14. THREE KINDS OF PERSUASIVE APPEALS THESE ARE THE TOOLS YOU CAN USE TO PERSUADE YOUR LISTENER OR READER: ETHOS (ETHICS) PATHOS (EMOTION) LOGOS (LOGIC)

15. ETHOS Ethos means ethics or the sources credibility; the speaker’s/author’s authority. We tend to believe people who we respect. We might not believe everything a salesmen in an infomercial says because we don’t know how credible (believable) they are.

16. PATHOS Pathos refers to emotion. A persuasive appeal could be a sad story about the number of animals in shelters and how your money can help save lives. However, it could also be another kind of emotion—such as a salesman saying how good you look in that car (the color of the exterior just matches your baby blues!)

17. LOGOS Logos refers to the use of logic. This tool depends on an almost mathematical approach. If 2 plus 2 equals 4, then……no emotion, no ethics. However, it is also used by lawyers: If the defendant has an eye witness to support his alibi, he could not have been at the scene of the crime. Therefore, he is innocent of the crime.

18. POP QUESTION! ETHOS, PATHOS, OR LOGOS? RESEARCH HAS SHOWN THAT SEAT BELTS, WHEN USED, REDUCE THE RISK OF FATAL INJURY TO FRONT-SEAT PASSENGER CAR OCCUPANTS BY 45% AND THE RISK OF MODERATE-TO-CRITICAL INJURY BY 50%.

19. POP QUESTION! JUSTIN BIEBER ARGUES THAT THE SONG BEING PLAYED BY THE ATLANTA SYMPHONY ORCHESTRA IS A SONG BY KAYNE WEST. DR. JOHN WEST, PROFESSOR OF CLASSICAL MUSIC AT THE UNIVERSITY OF GEORGIA SAYS THAT THE SONG IS BEETHOVEN'S SYMPHONY 5.

20. POP QUESTION! THERE’S NO PRICE THAT CAN BE PLACED ON PEACE OF MIND. OUR ADVANCED SECURITY SYSTEMS WILL PROTECT THE WELL-BEING OF YOUR FAMILY SO THAT YOU CAN SLEEP SOUNDLY AT NIGHT.

21. POP QUESTION! THE VETERINARIAN SAYS THAT AN AUSTRALIAN SHEPHERD WILL BE THE PERFECT MATCH FOR OUR ACTIVE LIFESTYLE.

22. POP QUESTION! RESEARCH COMPILED BY ANALYSTS FROM NASA, AS WELL AS ORGANIZATIONS FROM FIVE OTHER NATIONS WITH SPACE PROGRAMS, SUGGESTS THAT A MOON COLONY IS VIABLE WITH INTERNATIONAL SUPPORT.

23. YOU HAVE TO SUPPORT WHAT YOU SAY! Arguments need support to be effective You back up your arguments with evidence and explanations This used to refer to print sources (books, magazines, newspapers).

24. SOURCES OF EVIDENCE Web based publications organizational web pages Newspapers, reference materials online Other electronic sources (databases) Galileo/Grolier

25. PERSUASION IN ADVERTISING IN A MOMENT, WE WILL VIEW 6 VIDEOS AND 6 DIFFERENT PERSUASIVE TECHNIQUES. IN A MOMENT, WE WILL VIEW 6 VIDEOS AND 6 DIFFERENT PERSUASIVE TECHNIQUES. WRITE DOWN EACH TECHNIQUE AS WELL AS A DEFINITION IN YOUR OWN WORDS. WRITE DOWN EACH TECHNIQUE AS WELL AS A DEFINITION IN YOUR OWN WORDS. HTTP://WWW.YOUTUBE.COM/WATCH?V=NDLSQCYYACC

26. Up next… Public Service Announcements …and what do they have to do with persuasive techniques and persuasive writing?  PSAs try to persuade their viewers to take a specific action or to adopt a favorable view toward some service, institution, issue, or cause (persuasive techniques)

27. https://www.youtube.com/watch?v=t2kFVX DzKFchttps://www.youtube.com/watch?v=t2kFVX DzKFc Words Hurt https://www.youtube.com/watch?v=W6b6R WGOUzshttps://www.youtube.com/watch?v=W6b6R WGOUzs Almost Give https://www.youtube.com/watch?v=ATryCe vtmf8https://www.youtube.com/watch?v=ATryCe vtmf8 I Am the Country https://www.youtube.com/watch?v=sp4Wa 2fcUsQ&list=FLdFsugIFPvPQfVCSy3ggDt Qhttps://www.youtube.com/watch?v=sp4Wa 2fcUsQ&list=FLdFsugIFPvPQfVCSy3ggDt Q The Girl Effect

28. What do you think makes an effective PSA?

29. What I think:  PSAs try to persuade their viewers to take a specific action or to adopt a favorable view toward some service, institution, issue, or cause (persuasive techniques)  PSAs use concise language and get to the point quickly, as the average PSA is only 30-60 seconds in length  PSAs are based on facts and cite quotations and data (use research)  PSAs use an engaging format of mixed media to hold the viewer’s interest