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1 Customer: Contractor: Public Opinion Survey on Awareness of Possibilities on Protection of Industrial Property February 2008
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2 Methodology
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3 Methods of the Survey It covered all territory of the country. Totally 95 selected points located so they reflected all regions of the country. The company Spinter tyrimai making public opinion and market polls conducted a survey of Lithuanian population using a method of Omnibus on 5-16 April 2007. Goal of the survey Determine awareness of population of possibilities on protection of industrial property. To compare results of the survey with the survey results conducted in April 2007. Method of the survey A poll is a standard interview, using a standard questionnaire agreed with the Customer. A professional interviewer conducts a standard interview. He/she has a talk with a respondent according to prepared questions and writes the answers into the questionnaire. Location of the survey It covered all territory of the country. Totally 95 selected points located so they reflected all regions of the country. Target group The survey covered population of Lithuania from 18 to 65 years of age. Sample of the survey 1,002 respondents were questioned during the survey. Sampling Multi-stage stratified probability sampling method was used in the survey. This sampling method guarantees data representation, i.e., each household of the country has equal possibilities to be questioned and sampled population according to the target criteria conform to general population. Results of the survey represent opinions and evaluation of the target group at the age from 18 to 65 years. Analysis of the data Data analysis was conducted using SPSS/PC software. The report includes general distribution of answers (percent) and distribution according to social and demographic characteristics (see Appendices).
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4 Statistical Error In selective quantitative analysis there is always a possibility for a statistical error, which should be considered in interpretation of the data. For instance, if after questioning 1,002 respondents we got the results that 46.9% of the interviewed people had heard of possibilities on protection of trademarks and industrial property, then there is 95 percent probability that the actual value is between 43.8 and 50.0 percent. Accuracy assessment decreases when the number of analysed answers is decreasing. Below please find a chart which helps to estimate the statistical error. % %%%% 3 510152025304050 97 9590858075706050 N 1003.4 4.46.07.18.08.79.29.810 2002.4 3.14.25.05.76.16.56.97.1 3002.0 2.53.54.14.65.05.35.75.8 4001.7 2.23.03.64.14.34.64.95.0 500 1.5 1.92.73.23.63.94.14.44.5 7501.2 1.62.22.62.93.23.33.63.7 1,000 1.1 1.41.92.32.52.72.93.13.1
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5 5 Social and Demographic Characteristics of Respondents Gender Age Revenue, for one person of the household per month Occupation Marital status Education Residence
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6 Results of the Survey
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7 Have you heard /are you aware of the possibilities on protection of inventions, trademarks and industrial design? (%) N=1004 2008 February 2007 April N=1002 Respondents having university//unfinished university education, living in cities, married/living with cohabitants have heard of it, representatives of the highest revenue, residents of the biggest cities and managers of the highest and intermediate level more often indicated that they knew possibilities on protection of inventions, trademarks and industrial design.
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8 Would you register inventions, trademarks and industrial design in order to protect them? (%) N=1004 N=1002 2008 February 2007 April Men expressed a more positive attitude towards registration of inventions, trademarks and industrial design.
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9 If you had to register your inventions, trademarks and industrial design in order to protect them, where would you apply?(%) N=1004 N=1002 2008 February 2007 April Residents of the biggest cities and district centers/district towns indicated the State Patent Bureau most often.
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10 Would you prefer that training curriculum on protection of inventions, trademarks and designs in the Lithuanian were taught in education establishments? (%) N=1004 N=1002 2008 February 2007 April Survey participants having higher education and bigger revenue expressed their positive attitude towards training curriculums on protection of inventions, trademarks and design taught in the education establishments.
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11 Have you ever heard/are you aware that you may obtain legal protection for inventions, trademarks or industrial design in all Europe as well? (%) N=1004 N=1002 2008 February 2007 April Representatives having higher education and high revenue indicated more often that they had heard of such a possibility. Men, residents of bigger cities and district centers/district towns indicated that they had heard of such a possibility more often but could not specify institutions providing such services.
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12 Conclusion
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13 Conclusion As compared to results of the survey conducted in April 2007, the number of people (from 8% to 11%) who were aware of the possibilities on protection of inventions, trademarks and industrial design increased. Besides 48% of the respondents indicated that they had heard of it, however they did not know specific possibilities. 76% of the survey participants indicated that they would register/most likely to register inventions, trademarks or industrial design in order to protect them. In April 2007 61% of the respondents expressed this kind of attitude. If there is need for registration of the inventions, trademarks or industrial design people would apply to the State Patent Bureau (46%; in April 2007 - 37 %) most often. Besides, the number of respondents who would apply to the Lithuanian Council of Copyright and Neighbouring Rights in such a case also increased (from 27% in April 2007 to 31% in February 2008). The third choice would be the State Establishment Centre of Registers (7%). Survey results demonstrate that respondents expressed a more definite attitude towards defining training curriculum on protection of inventions, trademarks or design in education institutions in Lithuania: both a number approving of this suggestion (from 48% in year 2007 to 53% in year 2008) and disapproving of it increased (from 23%in year 2007 to 30% in year 2008). 8% of the questioned people indicated that they were aware of a possibility to obtain legal protection of inventions, trademarks and designs in all Europe, too. Additionally 41% admitted that they had heard of such a possibility, however they could not specify institutions providing such services.
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14 Thank you
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