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What the Surveys Say Josh Zahn Zahn Public Affairs June 18, 2014
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Pre-Dialogue Survey Reponses Environmental Benefits29% Renewable Resource/Sustainability Benefits28% Reduced Petroleum Use16% Health Benefits10% Lower Carbon Footprint6% Other12%
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Pre-Dialogue Survey Reponses AllGovernmentIndustry Knowledge53%67%46% Cost17%12%16% Other11%15%11% Specifications9%3%16% Availability6%-5% Performance4%3%5%
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Pre-Dialogue Survey Reponses Lack of Knowledge/Awareness (e.g., Related to Availability, Performance, and Benefits) 40% Procurement Process (e.g., specs, inertia/resistance to change, not mandatory, competition with other green products, training, time/resource limits) 31% Product Cost/Pricing17% Availability5% Other7%
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Surveys of Biobased Manufacturers and Government Employees (2013) ManufacturersGovernment Employees 40% believed familiarity with biobased products among federal, state, or local government employees had increased in the past year. 60% said their familiarity with biobased products has increased in the past year.
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Surveys of Biobased Manufacturers and Government Employees (2013) ManufacturersGovernment Contract specifications53%35% Cost53%62% Knowledge of biobased products51%47% Performance28%42% Availability18%49%
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Appeal to customer vs. Important factors ManufacturersGovernment Employees Performance (37%)Performance (65%) Reduced environmental impacts (16%)Human health (58%) Sustainability (10%)Availability (56%) Meets “green purchasing” requirements (10%)Better for environment (56%)
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Manufacturers – Key messages vs. Most appealing Manufacturers - Key messages Manufacturers - Most appealing to customer Government Employees Renewable materials (86%)Performance (37%)Performance (65%) Performance (86%)Reduced environmental impacts (16%) Human health (58%) “Green purchasing” requirements (78%) Sustainability (10%)Availability (56%) Reduce/Displace petroleum (78%) Meets “green purchasing” requirements (10%) Better for environment (56%)
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Questions? Would you like to participate in our next survey? Text: 417-496-6997 Email: jzahn@sbcglobal.netjzahn@sbcglobal.net
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