1. Recommend you not add sections: it confuses the judge.

2. Set deadlines Complete prior to holiday vacation Polish event in January

3. Headings Logo Banner Picture with captions Use of color Borders Bulleted list Frames Table Use Logo

4. Use color – 2 or 3 Photos – limit size and label Watermarks – should not overwhelm Page numbers – clear and easy to find Borders are nice – simple Proofread – grammatically correct *Remember it is the quality of the content that matters but project needs to look great!

5. MLA or APA Citation Machine Barrett, Richard. “Information on your customer base." Dick’s Sporting Goods, Telephone Interview by Debbie Deca. 11/10/2014 Puzzle Piece #5

7. Converted data o charts o tables o graphs o other ? Analyzed research results Conducted professionally Surveyed appropriate target market Valid survey questions – measurable Written Analysis

8. Marketing research reduces the uncertainty in the decision- making process and increase the probability and magnitude of success. Source: quickmba.com/marketing/research/ What should be done based on the research findings? Puzzle Piece #7

9. INCREASE Propose Objectives Rationale Proposed Activities Timelines Measure Plan’s Effectiveness Metrics or Key PI’s Puzzle Piece #8

10. Marketing Metrics Performance Metrics Statistical measurements by which companies judge the effectiveness of their marketing campaign. Measure an organization’s activities and that it fulfills its intended purpose. Example: 1.How likely are you to purchase this product from the ad you where just shown? Please rate: (not very likely) 1 2 3 4 5 (very likely)

11. What will this proposed plan cost? 1.Consider all costs involved. 2.Realistic ! Puzzle Piece #9

12. Cash Award for winning group! Team of 5 Complete the challenge & turn in results.

13. linda@wadeca.org 200 W. Mercer St. Ste 207 Seattle, WA 98119 206.285.1195 I am happy to answer any of your questions!