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getnationwide.com Let’s Talk about EMV Danielle Rourke
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EMV Europay, MasterCard, Visa
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EMV is a global standard for inter-operation of integrated circuit cards (IC cards or "chip cards") and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions.
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Two Kinds of EMV Cards Chip & PIN Chip & Signature 123456 John Doe
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Chip-and-PIN cards have not been heavily adopted in the US for a variety of reasons, including lack of PIN management features in ATMs.
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80% 47% FRAUD
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EMV Why is EMV more secure
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EMV Completing an EMV transaction
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Accepting EMV Cards
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EMV transactions (also referred to as the dip method) require that the cardholder inserts their chip card into the reader. Today’s transactions require that the cardholder or merchant swipe their card through the magnetic stripe reader.
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2015 Liability Shifts in
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Counterfeit Card Liability Shift The party that has made investment in EMV deployment is protected from financial liability for card-present counterfeit fraud losses on this date. If neither or both parties are EMV compliant, the fraud liability remains the same as it is today. This date excludes automated fuel dispensers.
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October, 2015 – Fraud Liability Shift MasterCard liability hierarchy takes effect. The party that has made investment in the most secure EMV options is protected from financial liability for card-present fraud losses for both counterfeit and lost, stolen and non-receipt fraud on this date.
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October, 2015 – Account Data Compromise Relief On this date, if at least 95% of MasterCard transactions originate from EMV-compliant POS terminals, the merchant is relieved of 100% of account data compromise penalties.
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Fraud Liability Shift In alignment with U.S. EMV migration timelines, Discover is introducing Fraud Liability Shift for Discover Network (in the U.S., Canada and Mexico) and PULSE (in the U.S.), effective October 1, 2015 at point-of-sale terminals and Oct. 1, 2017 at automated fuel dispensers. This Fraud Liability Shift policy will be a risk-based payments hierarchy that benefits the entity that leverages the highest level of available payments security. As Fraud Liability Shift is already in place for Diners Club International (effective December 31, 2012 for mandated Participants), Discover will have one standard liability shift policy in place across all networks by October 1, 2015.Discover
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October, 2015 – Fraud Liability Shift American Express will institute a fraud liability shift policy that will transfer liability for certain types of fraudulent transactions away from the party that has the most secure form of EMV technology.
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Really What Does This Mean?
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CARD PRESENT FRAUD only
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Scenario: Counterfeit Card Presented Card Issuer EMV Enabled Merchant Acquirer EMV Enabled Merchant EMV Enabled Financial Liability 1No Card Issuer 2NoYes Card Issuer 3YesNo Merchant Acquirer 4Yes NoMerchant
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Helping merchants determine what’s best for them
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Yourself Ask
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Ask for identification
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What is the $ amount card present fraud that could impact me? ? ? ? ? ? ? ? ?
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Which equipment makes the most sense for my business? ? ? ? ? ? ? ? ?
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Terminals & PIN Pads that are EMV/NFC Capable EMV Capable? NFC Capable? DejavooV8S (SCR only)YESNO* DejavooV8SP (SCR&NFC)YES PaxS80 TerminalYES PaxS90 WCDMA Wireless TerminalYESYES** VerifoneVX520 Dual Comm (NFC & SCR) YES VerifoneVX520 Dual Comm (SCR ONLY) YESNO* VerifoneVx805/Vx520 Customer Facing PINYES IngenicoiCT220YES IngenicoiCT250YES IngenicoiWL255 (includes base) YES *with Vx805/Vx820 **needs peripheral
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HECK? How the
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*with Vx805/Vx820 **needs peripheral
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In Summary
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No Mandate for EMV
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www.gochipcard.com
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INTRODUCE KEEP CALM EMV AND
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Marketing Available Material
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Questions
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