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Published byJaden Atkinson Modified over 11 years ago
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Buy-in: Getting It and Keeping It Suzanne W. Sessoms, PE Sr. Consultant Excel Partnership
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Making the Business Case
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Engaging Upper Management Understand the business climate –Current market pressures –Customer expectations –Competitor performance Focus on deliverables –Performance –Risk/Liability Management –Cost reduction Strengthen the Corporate Culture Communicate, communicate, communicate!! Top Mgmt.
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Market Pressures World Market Stakeholders –Shareholders –Customers –Supply chain –Competitors –Public
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Customer Expectations Long-term relationships No surprises –no supply interruptions –no hidden costs Synergy with supply chain Win-win approach Focus on end customer
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Customer Expectations Product attributes –energy use –packaging –reuse/recycle/ disposal options –long-term availability –cost
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Competitor Capabilities Long-term viability –regulatory performance –risk management –financial stability Product attributes –energy use –reuse/recycleability –packaging waste
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Measure Results Track performance –against compliance limits –against goals –compare with competitors Use financial indicators –cost of compliance –cost savings of reusing materials –packaging cost –end user disposal cost
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Corporate Culture Change Today Environmental management is an unpredicatable cost center Fear of enforcement is primary motivator Employees are pessimistic and apathetic Tomorrow Environmental management is a profit center Environmental decisions align with corporate values Employees are enthusiastic and innovative
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Engage Middle Management in EMS Process Middle management support is critical to long-term success Identify a champion Ensure on-going communication
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Keeping The Spark Alive Communicate results –visibly track performance results Celebrate innovation –employee ideas –supply chain activities Reward environmental stewardship –feedback during employee evaluations –part of bonus/incentive formula
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