1. Trademark By: Victoria Kinney

2. What is a trademark? Word Symbol Design Combination of these that a business uses to identify itself or something it sells

3. What can be protected through a trademark: A word, group of words, phrase, or text Name A symbol, image, graphic, or design A device

4. How do you know what is trademarked? A trademark is followed by a trademark symbol The symbol is a ® This is only put on registered trademarks

5. What is the purpose? To keep people from copying another persons idea Made to avoid consumer confusion Increases the importance in branding

6. Does it protect you? Yes, it protects your idea The idea of a symbol, design, or word can’t be taken by another for a company if you have it trademarked That way nobody will take credit for your work

7. How does it protect? Keeps people from taking credit for what you have done This will keep you’re idea from getting taken by another Won’t be able to be made and put in another persons hands

8. When do you need a trademark? When you’re trying to protect: company logo slogan design

9. Why would you want a trademark? To avoid consumer confusion So nobody will take your idea To keep others from wanting to take credit for your idea

10. How much does it cost? If you use a lawyer; probably about $1,500 It cost a lot of time Usually around 18-36 months

11. Examples of trademarks: What is trademarked: Symbol – The McDonalds golden arch is a classic example of a symbol trademark Name – Coco Chanel is a perfect example of a name that is a trademark Lyrics – A songwriter’s lyrics are trademarks

12. Work Cited: http://www.carrferrell.com/trademark- faqs/#a3 http://www.carrferrell.com/trademark- faqs/#a3 http://www.thomasfirm.com/trademarks.htm l http://www.thomasfirm.com/trademarks.htm l http://www.lexingtonkylawfirm.com/intellect ual-property/trademark/what-is-a-trademark- or-servicemark/ http://www.lexingtonkylawfirm.com/intellect ual-property/trademark/what-is-a-trademark- or-servicemark/