1. Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of Law

2. Intellectual Property Patents & Trade Secrets -inventions (machines, chemicals, processes, methods) and know-how Copyright -works of expression (literature, music, sculpture) Trademarks -brand names, logos

3. Marketing Food Trademarks Words, symbols, sounds, any device that identifies the source of goods or services and distinguishes them from others Trade dress A product’s packaging or appearance (size, shape, color, design, texture)

4. Trademark Examples

5. Trademarks & Trade Dress

6. Trademark Selection: Be Original

7. Selection: Be Original

8. Proper Usage: Packaging

9. Conclusion 1.Selection: original (not descriptive) and available 2.Registration: with the USPTO if outside Maine or US 3.Use: as an adjective with TM or ® (PROSPERITY® Organic Foods) 4.Help: www.mainepatent.org

10. Thank you Rita Heimes Director, Center for Law & Innovation University of Maine School of Law patent@usm.maine.edu 207-228-8430