1. Unit 2-Branding and Logos Ms. Roberts

2.  What is Branding? Rebranding?  The 4 Brand Categories  The Signature (Logo and Slogan)  Research a Logo

3.  Logo, Symbol, or Name that identifies the product or a company, such as:

4. How much did Nike pay for the “Swoosh’ DESIGN? How many design changes have the Seahawks had?

5. Challenge question: How much did Nike pay for their famous swoosh logo? The logo was created by founder Philip Knight. Cost $0 $35.00 $79.00 $1,500.00 $128,000

6.  Brand Name  Brand Mark  Trade Character  (Brand Personality)  Trademark  Other terms to know:  Trade Name  Brand Equity  Brand Identity

7.  Rollerblade  Gatorade  Los Angeles Lakers  Trade Name:  The legal name of a company such as Reebok.

8. With or without name Personified character representing Sesame Street

9.  Seattle Supersonics rebranded, several times  Britney Spears…

10.  Brand Identity-A consistent feeling or image that consumers recognize. Ex: Gatorade vs. store brand  Brand Equity-The value of a brand beyond its actual functional benefits.  Ex: Sale price of a sports team ie. Sonics to OKC

11.  Name the four major branding categories:  1.  2.  3.  4.

13.  Go to sportslogos.net and begin your research.

14.  Logo Assignment  Check in on Event Management Project