1. Studies in prejudice Karl Steffens

2. Prejudice prejudice ?

3. Prejudice Prejudice as categories which are used to interpret the world 1.relate to social groups 2.are emotional and negative 3.are resistent to change

4. Prejudice sender message receiver

5. Prejudice sender message receiver Social psychology Media analysis

6. Prejudice Theoretical approaches 1.Adorno (1952): The authoritarian personality 2.Rokeach (1960): The open and closed mind 3.Sherif et al. (1961): Intergroup conflict and cooperation 4.Tajfel (1957): Group conflict and prejudice

7. Prejudice 1.Adorno (1952): The authoritarian personality Character structure that makes an individual susceptible to fascist propaganda Character structure of an indiviual with a weak ego Freud: Id – Ego – Super-Ego

8. Prejudice 2. Rokeach (1960). The open and closed mind A.belief-disbelief dimension B.Central-peripheral dimension (1) central region  primitive beliefs / physical world + social world (2) intermediate region  beliefs about the nature of authority; source for information (3) peripheral region  beliefs derived from authority. C. Time-Perspective Dimension

9. Prejudice 3. Sherif et al. (1961): Intergroup conflict and cooperation Summer camp studies: 1949 Connecticut /1953 New York / 1954 Robbers Cave, Oklahoma Natural groups Formation of groups Intergroup conflict Solving intergroup conflicts (common enemy, emergency, avantage)

10. Prejudice 4. Tajfel (1981): Group conflict and prejudice From perception to social perception Social categorization and intergroup differenciation

11. Prejudice Can prejudice be reduced?