1. CREATIVITY and INNOVATION PROCESSES Jean Vareille Université de Bretagne Occidentale EA3883 - Laboratoire d'Informatique des Systèmes Complexes Brest - France jean.vareille@univ-brest.fr

2. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 2 / 16 CONTENTS  Innovation (technical I., product, process)  Paradox  Conflict Creativity / Innovation TPP  Case of Software  Proposed solutions  Creativity

3. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 3 / 16 Creativity  No rules  No constraint  Only the target in sight  Common target : improvement of the living and working conditions

4. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 4 / 16 Innovation  Targets  business  economic growth  Constraints  materials  production  cost  laws  etc.

5. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 5 / 16 Innovation available ways  new Shapes, colours, odors  new Materials  Embedded Services :  communication &  information  human / animal behaviour (AI)

6. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 6 / 16 Innovation available ways  Environmental impact  Reuse  External Services  Credit, loan  After Sale  Warranties  rent

7. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 7 / 16 Innovation problems  New Materials -> Reach compliance (EC)  External Services -> cost & risks  Environmental impact-> difficulties  The easier way : embedded services

8. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 8 / 16 Paradox  Reports  1) OSLO MANUAL (1992- today)  2 ) Camdessus Report (1994)  3) 316 propositions (2008) report of Jacques Attali’s Commission

9. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 9 / 16 Paradox You can see the creativity everywhere but in the reports about Innovation !

10. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 10 / 16 Conflicts of interest Creativity Innovation No rules constraints improvement of L.C. business Freedom Copyrights

11. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 11 / 16 Case of Software  Two models of organisations  Giant companies Microsoft, SAP, Oracle, Adobe, Google…  Collaborative groups using the WEB sourceforge, Linux communities…  End User’s problems  reliability, confidence  support  prices

12. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 12 / 16 Case of Software  Problems  freedom  copyrights  Solutions  share support, development and services  laws protect the end user  general public licence  open source  creative commons license

13. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 13 / 16 Proposed solutions  Extend the previous solutions  community of designers  innovative corporation  A non mercantile space for designers  non material exchange unit (B ? Joule ?)  A mercantile space for corporation  money, currencies  transfers between the two spaces

14. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 14 / 16  Laws  delimitation of the borders  define the exchanges  National parliaments  EC  WTO

15. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 15 / 16  Long Tail - Chris Anderson  Samples Open Source CAR OSCar - Markus Merz “Democratising innovation” - Erich von Hippel

16. Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September 11-12 2008 16 / 16 Questions ?