1. Leonardo da Vinci NEXT – Creativity And Innovation for Industries Training the experts: Creativity and Innovation Park Hotel Villa Marcello Giustinian, Marocco di Mogliano Veneto (TV), Italy, 30 September and 1 October, 2010 http://www.leonardonext.eu/

2. INTRODUCTION The challenge to strengthen competitiveness within the crisis is based on the ability of the companies and their contexts system to apply and implement innovative products and manufacturing processes. The ideation ability of manufacturing industries is not always successful in breaking “routine” paths and creating new products to meet needs not yet “discovered” by customers. AIMS INTRODUCTION and AIMS The training will be held in English Focusing methodologies, approaches and outcomes realized by the application of “creative approaches”. Identify the requirements needed to apply the creative methodologies to different contexts and environments. Plan future action plans in local contexts during the 6 days training. OUTPUT: New Shoes Today “Creativity” certification (only on completion of the full course)

3. Anne Helene Bijl - NEW SHOES TODAY Anne Heleen Bijl (Hengelo, Netherlands, 1956) The nature of her work varies: facilitating creative sessions, individual management coaching, leading conferences, interactive lectures, workshops in creative techniques, etc. In adition she guides many (international) companies to introduce an innovative, inspiring climate. She twice won the first prize in the European Congress for Creativity and Innovation. She published books and articles about the subject of creative thinking. Willem Stortelder - NEW SHOES TODAY Willem Stortelder; (Lichtenvoorde, Netherlands, 1958) switched from being a life long communication and marketing expert into a fulltime trainer and lecturer on creativity. Constantly reinventing himself, his lectures and highly interactive training sessions, he is living proof of his creed. 'When the individual taps into the creative power within, the organization they work for will naturally reap the benefits'. Co-founder of new shoes today, master in reducing risk aversion. Mike Van Der Vijver - MIND MEETING Mike van der Vijver worked for over a decade as an international conference interpreter, possibly sitting through more events than anybody in the Meeting Industry. His company was conceived when he started to focus his attention to the communication process beyond language translation: bridging the gap between people from different cultures. His understanding of the differences in perception between cultures has made Mike into what he is now, an intercultural consultant and trainer. Mike lives in both Neapels (Italy) and Zeist (the Netherlands). Co- founder of MindMeeting. THE TRAINERS PARTNERSHIP

4. WORKPLAN AND PARTICIPANTS SESSIONS FIRST training session: 25-26 March 2010 SECOND training session: 17-18 May 2010 THIRD training session: 30 September – 1 October 2010 GROUPS USERS: Companies and their staff INTERMEDIARIES: Service organisations, Training agencies EXPERTS: Junior and senior professionals

5. WHAT’S NEXT? Since May we all have been working on our business challenges. A lot of energy is in the air and the first results are rolling in. At the end of this month we get together and seriously share our experiences, successes, failures, nearlings and learnings; this will be the proof of everybody’s ambition to become a Master of Creativity and Innovation. Together with the knowledge from the book Creativity Today and all the lessons by Anne Heleen, Mike and Willem, you can pass an exam and reach out for Part I of the Leonardo Next Certificate ‘Master of Creativity’. Part II can become yours in October 2011, once you have put all your creative business challenges into practice and offered your contributions as a professional to the Leonardo Next project. Invitation for participation. To make things more real, more tense and more fun for you, and to ‘spread the word’, we ask you to invite 2 people to join us on the day of your examination/approval, Friday October 1. Anybody is welcome as long as he or she has a professional interest in or a link to creativity or innovation. Surely, you will find the arguments to convince them to join you, but here’s a start: They will have a one-day seminar on creativity and innovation for free!!

6. PROGRAMME - The 30th of September 2010 9.00 9.20 10.30 11.00 12.30 14.00 15.30 15.45 17.30 Warming up/getting connected Sharing the status of your business challenges Take stock of specific things you want to discuss/learn today Break Personal creative skills Lunch Open Space/ Worldcafe /Pimp your meeting Break Tomorrow’s presentations and exam: preparation time! - you will be coupled to a fellow-student and you will be given a subject from Creativity Today or from our lessons. Together you prepare a mini workshop of 30 minutes, as a part of your exam the next day. - prepare a 5- minute presentation on one of your business challenges. Imagine the audience are the decision makers for this challenge or the target group itself. What will you tell them and how do you do this? Use your fellow- students or teachers to sharpen up content and presentation. End of the first day

7. PROGRAMME - The 1st of October 2010 9.00 9.30 10.10 10.40 11.10 11.45 12.30 14.00 14.45 15.30 15.45 16.15 Welcome to our special guests, warming up, programme of the day 3 parallel workshops by our new professionals; round I 3 parallel workshops by our new professionals; round II 10.40 Break 3 parallel workshops by our new professionals; round III Plenary feedback Lunch 5-minute presentations for the full audience, as part of the exam Energiser Continuation of the 5-minute presentations Break Results and certification Leonardo Next Master of Creativity and Innovation - tears or happiness Special messages & Celebrations

8. Park Hotel Villa Marcello Giustinian http://www.fabrica.it/ Park Hotel Villa Marcello Giustinian via Marignana 45/a 31021 Marocco di Mogliano Veneto (TV) tel. +39-041.942.444 fax +39-041.942.507; www.phvmg.com...by car : coming from highway A4 - Torino-Trieste: exit "Preganziol" and then follow "Mogliano center" and then “Mestre-Venezia” along SS13/via Terraglio; coming from highway A27 - Venezia-Belluno: exit "Mogliano Veneto", follow "Mogliano Center" direction and then “Mestre-Venezia” along SS13/via Terraglio After 5 Km turn right via Marignana. After 500 mt turn left in the main entrance....by plane : airport Marco Polo (Venice); 20 minutes away by car airport Canova (Treviso) 20 minutes away by car