1. 1National Quality Center (NQC) NYS HIVQUAL Workshop Thinking Outside the Box: Fostering Creative Thinking for QI April 16th, 2010 9:00 AM – 12:00 PM Johanna Buck Senior Quality Consultant NYSDOH AIDS Institute

2. 2National Quality Center (NQC) 10/13/2015

3. 3National Quality Center (NQC) Why Do WE Need Creativity ? Competition Customers demand dramatic breakthroughs Fiscal New technologies The old way doesn’t “work” anymore

4. 4National Quality Center (NQC) What is Creativity? Being able to produce a lot of new ideas Being able to break down an old way of doing things in order to take a fresh look at it Being able to identify fresh ways of looking at things

5. 5National Quality Center (NQC) What Type of Environment Nurtures Creativity? Freedom from criticism – people can take risks without embarrassment Constant sharing of ideas Two way flow of communication so that ideas have a place to go Respect for different “gifts” people bring to a situation Humor is encouraged

6. 6National Quality Center (NQC) “There’s a world of difference between being somber and being serious.” John Cleese, British humorist

7. 7National Quality Center (NQC) How Can Creativity be Encouraged? Respect yourself and others Actively listen Believe that everyone – including yourself- is fallible Get out of your office! Avoid “killer” phrases

8. 8National Quality Center (NQC) How Can Creativity Have Positive, Tangible Results? By being able to move creativity into innovation Innovation is the process of selecting, combining, refining and turning the very best ideas into reality Challenge is to efficiently generate as many good ideas as possible and efficiently convert them into products and services

9. 9National Quality Center (NQC) Creativity Tools! Let’s Play!

10. 10National Quality Center (NQC) Resources to Feed Your Creative QI Process Creativity, Innovation, and Quality, Paul E. Plsek, 1997 Serious Creativity, Edward De Bono, Harper Business; 1992 Creativity, Inc., Jeff Mauzy and Richard Harriman, Harvard Business School Press, 2003 Conceptual Blockbusting: A Guide To Better Ideas, Third Edition, James Adams (Stanford University), Perseus Publishing, 2001 The Game Guide: Interactive Exercises for Trainers to Teach Quality Improvement in HIV Care www.nationalqualitycenter.orgwww.nationalqualitycenter.org Innovation Tools (Tools, Resources and Articles) www.innovationtools.com www.innovationtools.com Directed Creativity www.directedcreativity.comwww.directedcreativity.com

11. 11National Quality Center (NQC) Don’t Reinvent the Wheel! NationalQualityCenter.org NationalQualityCenter.org

12. 12National Quality Center (NQC) “When you come to a fork in the road, take it.”- Yogi Berra