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Published byBrittany Jenkins Modified over 9 years ago
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Product Taylor made brand Brand Equity Product Differentiation Adjustable Drivers and Woods White Driver Heads 2 year Warranty Clubs Footwear Waterproof Guarantee Comfort Guarantee Product Line Golf Clubs Drivers, Woods, Irons, Wedges, and Putters Golf Balls and Accessories Adidas Apparel Ashworth Footwear and Apparel
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Place Selective Distribution Limited amounts of retail outlets Online shopping covers the rest of the market All golf and sporting goods outlet stores Dicks Sporting Goods Spots Authority Fiddlers Green Clubhouses Online Shopping The Golf Warehouse Golf Galaxy Golf Smith Rock Bottom Golf Taylor Made Golf http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4Aod wFgA1g http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4Aod wFgA1g
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Promotion Advertising Print Media Golf Magazines Golf Digest Golf Magazine Television The Golf Channel ESPN PGA Tour Sponsorships Clearance Sales Older models sold at discount Holiday Sales Black Friday Christmas New Year’s
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Price Premium Pricing Strategy Quality Equipment More expensive prices Reinforces luxury product image New Equipment = Premium Prices Outdated Equipment = Discounted Prices Price Range: Golf club sets- $999- $1599 Apparel- $29.99- $199.99 Footwear- $79.99- $129.99
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