1. Seville, October 2013 Knowledge Transfer Seminar 1 OpenBook (or How to tell a good story)

2. Table of Contents CreaMED OpenBook Knowledge Seminar  Objective of the Report  Seminar Planning  Objectives of the Seminar  CreaMED OpenBook Methodology (How to tell a good story) Annexes  Agenda  List of participants  Photos 2

3. This report aims to breif on CreaMED OpenBook Methodology (How to tell a good story) Knowledge Seminar, organized by CERTH within the Sha.p.e.s Project. Target groupProject Partners Duration3 hours (Total duration of CreaMED KS) Date2 nd October 2013 VenueIAT Hall Objective Seminar Planning 3

4. CreaMED Knowledge Transfer Seminar OBJECTIVES 4 To show and to know in depth one of the Creamed Product capitalized under SHAPES project To unfold the concept of CreaMED OpenBook and to train professionals on how to benefit from narration techniques in order to communicate ideas, knowledge, values, actions, events, intentions and behaviour, in general elements that represent the creativity/innovation process.

5. CreaMED OpenBook Knowledge Seminar - 1 Objective : To strengthen the innovative potential of professionals as key element to regional growth and sustainability Target Group: Innovation Stakeholders from both public and private sector SMEs, entrepreneurs Private bodies, Chambers, Industrial Associations, Companies Associations Public bodies, Research Centres, Universities Local and Regional Authorities, Municipalities, Local Supporters of Innovation & Development, etc 5

6. CreaMED OpenBook Knowledge Seminar - 2 6  Narrations’ basic elements  Why use stories in creativity/innovation cases

7. CreaMED OpenBook Knowledge Seminar - 3 7  How SHAPES community could benefit from the lessons learned from CreaMED OpenBook  Important qualities of narration

8. Agenda 8

9. List of participants - 1 9

10. List of participants - 2 10

11. 11 Photos from the seminar