1. Genre Analysis Steven T. Varela Department of English University of Texas at El Paso

2. Genre Genre is a category used to classify discourse usually by form, technique, or content. Genre is a category used to classify discourse usually by form, technique, or content. Genre changes discourse by the format the information is presented—the information is shaped by the genre. Genre changes discourse by the format the information is presented—the information is shaped by the genre. What are some common genres? What are some common genres?

3. Some Examples of Genres Oral: Public speaking, podcast, radio show/program, class lecture, interviews Typography: books/textbooks, magazines, newspapers, websites, primary source documents (diaries, essays, etc), memorandums, laws/policy, editorials, instruction sets, transcribed interviews Iconography: webcast, video, media, posters, cartoons/comics, photography, instruction sets, interviews through media

4. Genre Analysis Assignment Full assignment sheet found in “Additional Materials” –Chapters 6-10 in CDA. Full assignment sheet found in “Additional Materials” –Chapters 6-10 in CDA. Choose one subject/topic, and analyze how two different genres present/discuss that topic—how is the discourse different depending on what the genre is? Choose one subject/topic, and analyze how two different genres present/discuss that topic—how is the discourse different depending on what the genre is?

5. Example #1: “The Immigration Debate”—viewer created media on Current TV

6. Example #2—Western Union Telegram

7. Other Typography: Interview Article

8. Photography Vectors of attention: arrangements in photographs (what our eyes are drawn to) Vectors of attention: arrangements in photographs (what our eyes are drawn to) Framing: what is included in the photo and what is not Framing: what is included in the photo and what is not Cropping: what is cut to provide focus and emphasis Cropping: what is cut to provide focus and emphasis

9. Example #3—”Baths” on the Border

11. Vectors of Attention

12. Example #4—Poster (pg. 342 in CDA)

13. Website Anti-Immigration Group—www.fairsu.org Anti-Immigration Group—www.fairsu.org How racism can be covered up by rhetoric How racism can be covered up by rhetoric Domain name Domain name.org -- Ethos?.org -- Ethos?

14. Oral Discourse George Lopez—on immigration George Lopez—on immigration Stand up comedy as genre Stand up comedy as genre