1. K99.1 FM Cares for Kids Radiothon Opportunities Phone Bank Sponsorship One of the event’s premiere sponsorships! During K99.1FM’s Cares for Kids Radiothon, listeners are encouraged to call the phone bank to make their donation to help the miracles continue at Children’s Medical Center. Your company will have the opportunity to receive hundreds of mentions as the Phone Bank Sponsor. At least once per break when Nancy and Kerrigan mention the donor phone number, they will also mention your company. For example, “To pledge your support, call the “your company” donor line at 800-800-5555.” Cell Phone Sponsorship Your company will have the opportunity to receive hundreds of mentions as the Cell Phone Sponsor. Twice per hour during the Radiothon, Nancy and Kerrigan will mention your company and your cell phone speed dial number. For example, “To pledge your support, call the donor line at 888-746-kids, or dial *KIDS on “your company” cell phone. Miracle Moments Sponsorship Over the last twelve years, we’ve learned that miracles happen every day at Children’s Medical Center. To help educate consumers about some of the miracles that have happened, we have created a series of 60-second vignettes. Each vignette tells a story regarding a child, a piece of equipment, or a hospital department that has benefited from the funds raised by the K99.1FM Cares for Kids Radiothon. As a Miracle Moment sponsor, your business will be spotlighted as we pre-promote this year’s Cares for Kids Radiothon and educate consumers on how their current donations have helped the hospital. Incentive Hour Sponsorship Your company can play a special part in our Cares for Kids Radiothon. With your Incentive Hour Sponsorship, you can help to make the phones ring by providing a special incentive for donors to call in their pledge! During your hour, for everyone that calls in to become a monthly donor ($10 per month), your special gift will be sent to a child staying in the hospital or to their parents. Not only will your involvement help to increase the number of donors, but your business will stand out in the minds of our listeners as a company who cares for kids in our community!

2. K99.1 FM Cares for Kids Radiothon Opportunities (continued) Challenge Hour Sponsorship Your company will have the opportunity to sponsor one hour of the Cares for Kids Radiothon, which will help Nancy and Kerrigan raise donations on-air for that specific hour. Your company will donate a specified amount ($2,500 - $5,000 ) as a challenge to listeners. For example, “If we get 10 monthly pledges this hour, “your company” will donate $5,000.” Official Retail Sponsorship Your Company will have the opportunity to become our partner in this event as one of the official retail sponsors for the Cares for Kids Radiothon. This is a high profile sponsorship leading up to the Radiothon that will position your brand alongside the Children’s Medical Center and our station. It has been discovered that consumers look for ways to reward companies that support charities. In addition to increasing awareness of your business, we can customize a program that will drive traffic to your location. Giggle Break Sponsorship Be a part of the K99.1 FM Cares for Kids Radiothon by providing listeners and donors with a fun reminder of why The Children’s Medical Center of Dayton is so important – to restore our children’s laughter! Everyday during the Radiothon, K99.1 FM will air Giggle Breaks once an hour to remind us all how a child’s laugh can make us smile. What’s a Giggle Break? A Giggle Break is a :10 second break from everything that’s going on – a chance for you as the sponsor to say you’re proud to be a part of this terrific fundraising community effort – all set to the sound of children laughing.