1. Traditional Market Segment -Baker-

2. Market Sales

3. Market Share

4. Focus Capacity Price Age Positioning Customer Awareness Costs

5. Capacity

6. Price

7. Age Ideal age of 2 years –Set the products performance and size ahead of the ideal –Not a lot of change necessary Reduced R&D Costs Don’t lose any time to market

8. Positioning Round 7 –Traditional Customer Buying Criteria –1. Ideal Age = 2.0 –2. Price $17.00 - 27.00 –3. Ideal Position Pfmn 9.2 Size10.8 –4. Reliability 14000-19000

9. Customer Awareness

10. Costs