1. Presented by Group C: Arby Artoonian, Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian

2.  Leading company in PC manufacturing  Creates products for consumer and business environments  Builds Desktop PC’s, Laptops, Storage Devices, Software Etc.

3. Strengths/Opportunities:  Robust market position  Good cash flow generation  Emerging economies create growth  Gaining market share in cloud computing Weaknesses/Threats:  Weak R&D  Lower margins compared to peers  Tablets cannibalizing PC sales  Intense completion from Apple, HP, Acer, Cisco etc.

4.  Increases in R&D spending over the past years  Reducing the portion of low-margined products in its sales mix  Difficult sales climate ahead with economic issues and natural disasters.  Unfavorable earning estimates for Dell in 2012

5.  Low R&D spending over the years compared to competitors  Low innovation  Sales numbers decreased in certain years =Revenue=Price

6.  Present Challenges: Comparatively weak R&D Lower profit margins against competitors  Future Challenges: Tablets cannibalizing Dependence on PC market Intense competition from powerful rivals: Apple, HP, IBM, servers & tablets

7.  Dell is dynamically comprised of both the Board of Directors and the Management Team.  Functions of Board of Directors: Management planning and oversight Strategic and operational planning Financial reporting Governance, compliance and risk management General advice to management  Functions of Management Team: Organizing management Strategic and operational planning and implementation Managing risk Financial reporting

8.  Key Management & Executive Members: Michael S. Dell - CEO Brian T. Gladden - CFO/Senior Vice President David Johnson - Senior Vice President Jeffrey Clarke - Vice Chairman Karen H. Quintos - Chief Marketing Officer/ Senior Vice President Steve H. Price - Senior Vice President Human Resources Stephen Felice - President, CCO, Division Officer

9.  Dell has implemented a growth strategy that consists of delivering results, investing for growth and building on their strengths.  Dell tailor’s its business based on a mixed structure. The structure revolves around product structure and customer structure. Customers are divided into enterprise large companies, medium-small businesses and personal consumers.

10.  Expanding products & services to emerging markets i.e. China  Investing on Cloud computing  Developing new products such as tablets to capture market share.

11.  Dell’s centralized structure allows greater control from top managers.  Keep managers and employees engaged in the company’s goals and standards.  Keep costs low to ensure low prices for consumers.  Intensely research a new market before entering to maximize efficiency and price of the product.

12. THANK YOU!