2. Mike Vail President and Chief Operating Officer Sweetbay Supermarket

3. The Confidence and Courage to Lead in Tough Times Mike Vail President & COO Sweetbay Supermarket

4. The Confidence and Courage to Lead in Tough Times

5. What is Confidence & Courage My Leadership Journey My Experiences in Tough Times Sweetbay Behaviors Case Study Q&A Agenda

6. “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home And think about it. Go out and get busy.” – Dale Carnegie

7. Tough Times Challenges and tough times are part of the human condition Relationships Career Advancement Personal Loss Finances New Job Health Family

8. Delhaize Group 1985-2001 > Hannaford Retail Management Trainee Store Manager District Manager Category Manager Director of Deli Merchandising 2001-2004 > Kash n’ Karry Vice President of Merchandising Vice President of Retail Operations 2004 -2009 > Sweetbay Senior Vice President of Retail Operations Chief Diversity Officer President & COO Confidence & Courage

9. Tough Times Tough Times at Kash n’ Karry’ Leveraged Buyout in the 80’s Dropped from 1 st to 3 rd in Market share Nine presidents in 20 years Tough Times at Sweetbay Overcoming a stagnant culture Converting 108 Kash n’ Karry stores Credit card breach New President; establish confidence & credibility New executive team Viability to Excellence... Not out of the woods yet...

10. Leading from both sides… rational (mind) State of spirit that enables one to face danger courage emotional (heart) What are Confidence & Courage? Trust or reliance in one’s own or another’s ability confidence

11. Four behaviors that speak to how we lead with confidence and courage, in and out of crisis…

12. confidence courage get real engage others Confront what is real; bring candor to conversations Engage the organization in the handling of crisis

13. confidence courage use your experience trust the experts Build on your experience as an impetus to act Find and trust in the experts

14. confidence courage take action trust your instincts Move swiftly; clear the way for others to do so Listen to and consider what your gut thinks is right

15. courage use crisis to evolve keep a pulse Look for the opportunity to become stronger Notice if the organization is coming with you confidence

16. Leading in a Crisis Case Study Hurricane Charley 2004 “Nightmare Scenario” Case Study Hurricane Charley 2004 “Nightmare Scenario”

17. jump in. know your stuff. make the call.look around. confidence to get real Management team frozen; Confronting the fact that the company’s viability was at risk confidence to take action and courage to trust your instincts Making a statement: Most damaged store will open in 5 days (need crane!) courage to trust the experts Mobilizing resources; spawning others into action; HR sourcing RV’s, Distribution Center delivering generators confidence to use crisis to evolve Developed new sense of resiliency and willingness to take risks, part of new DNA

18. What’s Your Hurricane Opportunity? Where can you have a long-lasting leadership impact? When have you stepped out and taken a risk?

19. confidencecourage rational (mind) emotional (heart) jump in. know your stuff. make the call. look around. get real engage others use your experience trust the experts take action trust your instincts keep a pulse use crisis to evolve Sweetbay’s Behaviors in Crisis

20. Questions & Answers Mike Vail President & COO Sweetbay Supermarket