Download presentation
Presentation is loading. Please wait.
Published byErik McDonald Modified over 9 years ago
1
Session-37 (Contd.) Retailing and Wholesaling Principles of marketing
2
What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
3
Table 16.1 Major Retailer Types Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom
4
Levels of Retail Service Self service Self selection Limited service Full service
5
Nonstore Retailing Direct selling Direct marketing Automatic vending Buying service
6
Retailers’ Marketing Decisions Target market Product assortment Procurement Prices Services
7
Retailers’ Marketing Decisions (cont.) Store atmosphere Store activities Communications Locations
8
Wholesaling Functions Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.