1. The Great Society: Big Idea Lyndon B Johnson (LBJ) was JFK’s VP & took over as president. He greatly expanded JFK’s agenda with programs in many areas.

2. What do YOU see? What do you think is happening in these photos? How significant is SYMBOLISM in U.S. history?

3. LBJ signs immigration act in the shadow of Lady Liberty LBJ signs education acts in a 1-room school house LBJ civil rights act in room where Lincoln wrote anti-racist legislation

4. JFK is Dead 12pm November 22 1963 – JFK is shot in Dallas 1pm – he is publically pronounced dead 2:38pm – VP Lyndon B. Johnson is signed into office as the new president of America – Took the oath of office in the cabin of Air Force One with Jackie & his wife Lady Bird

5. “The ideas & ideals that Kennedy so nobly represented must & will be translated into effective action… his death commands what his life conveyed – that America must move forward” --LBJ

6. JFK Young & charming Society man Soft image Approachable Laid back Massachusetts 6yrs of Congressional experience 46 when he died Criticism: weak & inexperienced …not quite Direct & assertive Rough around the edges Texas 26yrs of Congressional experience 55 when he became president Criticism: aggressive & manipulative LBJ

7. What Made Him Successful LBJ’s belief in achieving consensus: general agreement among people. His ability to build coalitions via arguing, debating, threatening, twisting arms, doing favors, etc… made him a very effective & powerful Senate leader

8. The New President’s Agenda: 1. Address the problem of racial segregation 2. Improve the educational system 3. Eliminate poverty nationally – Belief: the nation’s economy could be prosperous permanently with a gov’t-run antipoverty program

9. The Suburbs Were Prosperous New roads New cars New business & shopping centers

10. Other Areas Were Not! City slums, rural areas, deep south Native American reservations Poor, ill-fed, ill- housed, ill-educated 50,000,000 people in the country Michael Harrington writes The Other America

11. LBJ Knew Hard Times Poor childhood Briefly taught in low-income areas The war on poverty – the new priority “Unfortunately, many Americans live on the outskirts of hope, some because of their poverty & some because of their color & all too many because of both. I believe deeply in social action. A wealthy, powerful government could & SHOULD try to improve the lives of its citizens. Let’s attack poverty!”

12. The Election of 1964 LBJ (D) vs. Barry Goldwater (R) LBJ had been KILLING IT with relief programs Goldwater was seen by many as an aggressive extremist This frightened people in a time of nuclear war LBJ wins by a landslide (all but 6 states) “For the first time in my life I truly feel loved by the American people” - LBJ “For the first time in my life I truly feel loved by the American people” - LBJ

13. Inspired by FDR’s New Deal policy Focused on 4 things: – 1. Health & welfare – 2. Education – 3. War on poverty – 4. Consumer/environmental protection The Great Society: Johnson’s vision of the more perfect society the U.S. should become

14. Melting Pot! Immigration Reform Act of 1965: eliminated trends of the 1920s favoring N. European immigrants. Opened the door to U.S. immigration from Europe, Asia & Africa

15. Overall… Brought benefits to poor communities & minority groups Brought benefits to poor communities & minority groups The president brought a refreshing level of excitement for making societies better for ALL Americans The president brought a refreshing level of excitement for making societies better for ALL Americans “The walls of the ghettos are not going to topple overnight, nor is it possible to wipe out the heritage of generations of social, economic, & educational deprivation by the stroke of a Presidential pen” - LBJ

16. GREAT SOCIETY AGENCIES Grab a sheet Put your name on your sheet Grab YOUR book Find the match for each box Fill in the content for each box COMPLETELY MIND YOUR TIME! You have the class to do this, anything left over is HW! What’s a Memory Device? ** PEMDAS is an example for one you might use in math