1. OCCP Program Manager Retreat JULY 13, 2011 OCCP Marketing & Communications

2. 1 Choose Your Future Rigid structure Difficult to navigate and hard to change Somewhat dynamic Not image/video friendly Not searchable Flexible structure Improved navigation and changeable Very dynamic Image/video ready Searchable BEFORE AFTER

3. 2 Choose Your Future SKILLS FOR SUCCESS section needs work Greater differentiation needed between YOUR CHOICE and CAREERS Integrate (link to) What’s Next Illinois more Add Individual Learning Plans Content Survey – Thank You

4. 3 Choose Your Future Choose Your Future should be a relevant place for students (and parents (and staff)) to find information that presents and/or promotes our curriculum and programs and that is as user- friendly/well-organized as our technology and personnel capabilities will allow.

5. 4 Choose Your Future Program Description or OverviewProgram ResourcesMarketing and Other CommunicationsRegular Events and HappeningsNews, Press Releases and Success StoriesSPECIAL – Program ApplicationsSPECIAL – Major or Special Events Program Content Guide

6. 5 Choose Your Future LET’S TRY ONE It will be fun!

7. 6 Choose Your Future Freshman Connection Youth Leaders Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. Identify: WHO - WHAT - WHEN - WHERE - WHY - HOW - KEYWORDS

8. 7 Choose Your Future Freshman Connection Youth Leaders bright, energetic juniors and seniors Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year Students must be in good academic standing: minimum 2.5 GPA and regular attendance. ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. WHO

9. 8 Choose Your Future Freshman Connection Youth Leaders to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. WHAT

10. 9 Choose Your Future Freshman Connection Youth Leaders Each year summer Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. WHEN

11. 10 Choose Your Future Freshman Connection Youth Leaders Freshman Connection 8th to 9th grade summer transition program Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. WHERE In this example, WHERE is a bit vague as it assumes the reader knows where the program is taking place

12. 11 Choose Your Future Freshman Connection Youth Leaders This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. WHY

13. 12 Choose Your Future Freshman Connection Youth Leaders Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. HOW In this example, HOW isn’t really indicated, but it should be noted that during the application period, HOW was an active part of the content.

14. 13 Choose Your Future Freshman Connection Youth Leaders Youth LeadersFreshman Connection Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman! Freshman Connection Youth Leader ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance. KEYWORDS

15. 14 Choose Your Future Freshman Connection Youth Leaders Resources? Contact Information? Related News? Related Events? Other Thoughts?

16. 15 Choose Your Future GOOD JOB! That wasn’t so bad, was it?

17. 16 Choose Your Future Program Description or OverviewProgram ResourcesMarketing and Other CommunicationsRegular Events and HappeningsNews, Press Releases and Success StoriesSPECIAL – Program ApplicationsSPECIAL – Major or Special Events Program Content Guide

18. 17 Choose Your Future www.chooseyourfuture.org Randall Leurquin Web Developer rjleurquin@cps.k12.il.us 773-553-1652