Presentation is loading. Please wait.

Presentation is loading. Please wait.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

Published byViolet Blankenship Modified over 9 years ago

Similar presentations

Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Simplify Digital Campaigns Michele Salani| Business Development Manager June 15th 2010 MediaMind Overview

2 © 2010 MediaMind Technologies Inc. | All rights reserved How much time do you spend with your ad server ? “ ”

3 © 2010 MediaMind Technologies Inc. | All rights reserved Things are harder than they should be “ ” Boxes graphic is a single separate element placed on top of picture and groups

4 © 2010 MediaMind Technologies Inc. | All rights reserved Current ad server platforms are built on decade old technologies “ ” Boxes graphic is a single separate element placed on top of picture and groups

5 © 2010 MediaMind Technologies Inc. | All rights reserved Foundation built for the future “ ” Boxes graphic is a single separate element placed on top of picture and groups

6 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Actionable Analytics Streamlined Ad Serving Open Workflow

7 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind

8 © 2010 MediaMind Technologies Inc. | All rights reserved Actionable Analytics Extracting meaning out of piles of data

9 © 2010 MediaMind Technologies Inc. | All rights reserved cross-channel results in real-time Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

10 Campaign Monitor ▸ Analyze behavior in real-time ▸ Optimize on-the-fly ▸ Monitor delivery, performance, set-up, & more Updated data every 15 min

11 © 2010 MediaMind Technologies Inc. | All rights reserved getting useable cross-channel data without hours in excel Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

12 1-Click PowerPoint ▸ Full summary of campaign metrics ▸ Customizable content ▸ Complete with tables and graph

13 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: Analyze consumer behavior before they convert © 2010 MediaMind Technologies Inc. | All rights reserved

14 Analyzing Customer Behavior ▸ "What is most successful path to conversion?" ▸ Optimize budget and media plan for path that delivers the most conversion

15 © 2010 MediaMind Technologies Inc. | All rights reserved 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving 248/152/29

16 © 2010 MediaMind Technologies Inc. | All rights reserved Streamlined Ad Serving Faster & Smarter Campaign Set-up

17 © 2010 MediaMind Technologies Inc. | All rights reserved getting from point A to B quickly Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

18 Process Guide Universal Search Filters Bookmarking Preview “ Five Clicks Into One

19 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved using previewing tools

20 © 2010 MediaMind Technologies Inc. | All rights reserved

21 Preview multiple ads at once Instantly QA ad Collaborate with others Preview That Gives You the Whole View View ad info

22 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved repetitive trafficking tasks

23 © 2010 MediaMind Technologies Inc. | All rights reserved

24 Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads Hundreds of Banners, Only One Step

25 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved optimize creative in minutes

26 © 2010 MediaMind Technologies Inc. | All rights reserved optimize creative in minutes Difficulty:

27 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

28 © 2010 MediaMind Technologies Inc. | All rights reserved Switch Text, Content, or Targeting Instantly ▸ Allows for quick optimizations and changes ▸ Keeps record of any change ▸ Keeps production cost down on revisions Dynamic Insertion Dynamic Insertions

29 © 2010 MediaMind Technologies Inc. | All rights reserved Constant browser refreshing F5 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

30 © 2010 MediaMind Technologies Inc. | All rights reserved One-click screenshots of live ads delivered in PowerPoint! “Oh Wow!, Damn! We’ve been dreaming about this” - Liquid Advertising AdSnap Automated Screenshots

31 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved the right ad to the right person the right time

32 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

33 © 2010 MediaMind Technologies Inc. | All rights reserved Targeting and Sequencing ▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience ▸ Set to auto optimize by any metric ▸ Frequency cap by time, placement, and day-part Control the sequence, rotation and frequency of your ads Untouched. Too much going on for me to edit it

34 © 2010 MediaMind Technologies Inc. | All rights reserved Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

35 © 2010 MediaMind Technologies Inc. | All rights reserved Open Workflow Integrations, services and standards that go beyond basic ad serving

36 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved getting your data where you want it

37 © 2010 MediaMind Technologies Inc. | All rights reserved

38 Open API fluid integration integration

39 © 2010 MediaMind Technologies Inc. | All rights reserved

40 Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Planning / Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Partners Campaign Data

41 © 2010 MediaMind Technologies Inc. | All rights reserved Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Planning / Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Partners Campaign Data

42 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved Bridging display & search

43 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

44 © 2010 MediaMind Technologies Inc. | All rights reserved Search and Display Working Together ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- duplication of conversion data Standard Search Rich Media Cross Channel Campaign Results

45 © 2010 MediaMind Technologies Inc. | All rights reserved Search and Display Working Together ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- duplication of conversion data Standard Search Rich Media

46 © 2010 MediaMind Technologies Inc. | All rights reserved Validate Display Spend with Search 7x Display Only; 3x Search Only Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Lift in Site Visits Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Increases in average order size Display onlySearch onlySearch & Display Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006 Untouched. Too much going on for me to edit it

47 © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

48 © 2010 MediaMind Technologies Inc. | All rights reserved

49 A Global Solution Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia

50 © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

51 www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved @your_twitter your.name@mediamind.com +1 234 567 890 @mediamind_chat @creative_zone

52 © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!

Download ppt "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."

Similar presentations

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
© 2008 Eyeblaster. All rights reserved How To Make A Good Impression Presented by: Ross McNab● Sales Director, APAC● 7 th October 2008 2008 EB Orange 246/137/51.

© 2008 Eyeblaster. All rights reserved How To Make A Good Impression Presented by: Ross McNab● Sales Director, APAC● 7 th October EB Orange 246/137/51.
© 2008 Eyeblaster. All rights reserved Analytics in MediaMind EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153.

© 2008 Eyeblaster. All rights reserved Analytics in MediaMind EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153.
Computational Advertising Duygu Gunaydin Lu Li Shuanglong Wei.

Computational Advertising Duygu Gunaydin Lu Li Shuanglong Wei.
Google Confidential and Proprietary 1 Google Russia Business Opportunities and Ads Update.

Google Confidential and Proprietary 1 Google Russia Business Opportunities and Ads Update.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
Confidential 2008 Roadmap. confidential 2008 Solution Roadmap Main Themes The ChallengeOur Approach Actionable Analytics Non effective data analysis with.

Confidential 2008 Roadmap. confidential 2008 Solution Roadmap Main Themes The ChallengeOur Approach Actionable Analytics Non effective data analysis with.
© 2011 MediaMind | A division of DG | All rights reserved May 2012 Stefania Balsamo| Account Manager - Italy MediaMind Overview.

© 2011 MediaMind | A division of DG | All rights reserved May 2012 Stefania Balsamo| Account Manager - Italy MediaMind Overview.
© 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money.

© 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money.
© 2008 Eyeblaster. All rights reserved. Agenda  Introductions  What would make this a good discussion for you?  Identifying your goals & needs  More.

© 2008 Eyeblaster. All rights reserved. Agenda  Introductions  What would make this a good discussion for you?  Identifying your goals & needs  More.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
© 2010 MediaMind Technologies Inc. | All rights reserved NAVIGATION & CAMPAIGN SET-UP.

© 2010 MediaMind Technologies Inc. | All rights reserved NAVIGATION & CAMPAIGN SET-UP.
© 2008 Eyeblaster. All rights reserved Ad-Serving Overview Gavin Smith ● Eyeblaster Business Development ● August '09 eyeblaster 2009 EB Orange 246/137/51.

© 2008 Eyeblaster. All rights reserved Ad-Serving Overview Gavin Smith ● Eyeblaster Business Development ● August '09 eyeblaster 2009 EB Orange 246/137/51.
242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.
© 2009 Eyeblaster. All rights reserved Digital Campaigns First-name Last-name | title | September 10th2009 Simplify.

© 2009 Eyeblaster. All rights reserved Digital Campaigns First-name Last-name | title | September 10th2009 Simplify.
© 2008 Eyeblaster. All rights reserved EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208.

© 2008 Eyeblaster. All rights reserved EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/208.
© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA Channel Connect for Search EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161.

© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA Channel Connect for Search EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161.

Similar presentations

Ads by Google