1. Readership

2. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS

3. Online readers have different profiles to the print versions All Newspapers Younger (18-34) Older (35+) C2DE ABC1 Source: UKOM

4. Daily newsbrand readership (Print & Online) 000s Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12 377 7,385 3,291 6,678 1,2181,348 764 2,3042,301 1,701 3,659 +18% +4% +8% +10% +57% +2%+3% +56% +119% +71% +5%

5. Weekly newsbrand readership (Print & Online) 000s 1,264 13,024 6,708 11,322 2,507 3,121 2,419 5,034 4,974 3,785 8,130 +32% +7% +10% +15% +40% +6% +5% +70% +99% +84% +7% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

6. 6 Monthly newsbrand readership (Print & Online) 000s 2,387 17,418 11,033 20,018 4,121 5,506 6,336 12,729 11,992 5,876 12,556 +46% +15% +22% +34% +77% +13% +8% +115% +196% +188% +15% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

7. Newsbrand Monthly Readership Millions Total Monthly Reach 39.9m Total Monthly Reach 42.0m 3.7m additional reach with online Source: NRS PADD (Print & Digital – NRS Jan12-Dec12 + comScore Nov 12) *NRS print only figures (NRS PADD data not available pre 2012) 38.4m (print total) 19m (online total) Total Monthly Reach 39.5m Total Monthly Reach 39.7m 6%

8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

9. 9 % Readership by age Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

10. 10 % Readership by gender Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

11. 11 % Readership by social grade Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

12. 12 % Readership by working status Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

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