1. 2014

2. ACCOMPLISHMENTS Company Base Shop Record Holder 575 Recruits in 1 year
3,000 Recruits in our 1st year
Company Base Shop Record Holder
575 Recruits in 1 year
$1,004,352 Premium in 1 Year – 1982
Million Dollar Earner
Senior National Sales Director
Master Builder, PFS Field Cabinet
Company MVP - 6 Times
580 Offices Nationwide & Canada & Growing
Over 16,000 PFAs
$1.9 Billion of Revenue in 2012
Top earners averaged $1,562,367 in 2012
Top 10 earners averaged $1,257,655 in 2012
Top 50 earners averaged $ 428,118 in 2012
Top 100 earners averaged $ 246,172 in 2012

3. This booklet
contains the
KEYS to my
Family’s
Financial
Freedom!

4. The greatest asset a person can possess is the _______ for __________ and the ___________ to ______ it and ______ it.
desire
knowledge
willingness
earn
apply

5. Achieve!! WHATEVER your Mind can Conceive and Believe YOU CAN
C + B = A

6. HOW TO BELIEVE IN YOURSELF AND BE ALL YOU CAN BE
The Formula:
1. Belief is an ABILITY
2. ABILITIES are ACQUIRED
3. The ingredients of BELIEF are:
a. TRUTH,
b. FAITH, and
c. KNOWLEDGE
i. Without Knowledge, you have FEAR
ii. With Knowledge, you have CONFIDENCE, feel good about yourself, and believe in yourself.

7. How the Mind Works Conscious Mind (Master/Boss) Master Can Think
Forms Thoughts
(Commands)
Gives Orders
Can Not Think It
Servant
Sub Conscious
Mind
(Servant/
Employee)
Reacts 100% Obedient
NO Thoughts
No Goals or Fuzzy Goals
Negative Thinking
See the Problem?
YES Thoughts
Dreams & Goals: Your CCMP
Positive Thinking
IT Looks for & Finds Solutions

8. All _______ and all __________ Things that ____ Acquires through _________ Begin in the Form of a _____ _______ ______ ______ of the thing one ______.
Riches
Material
One
Self-Effort
Clear
Concise
Mental
Picture
Seeks

9. The 5 Steps to Goal Setting
You must have a Clear Concise Mental Picture (CCMP) of what you want (Goals & Dreams).
You must have a “Red Hot Burning Desire” for you to achieve your CCMP.
Find Pictures of YOUR CCMP and put yourself in the pictures
You must write down what YOUR CCMP is.
Each step to your CCMP must be Stretchingly Realistic
You must break down your CCMP into little steps; ”The Plan” required to complete the CCMP.
Determine Daily and Weekly steps, “Mini Goals”.
Determine what personal habits need to be changed.
Determine what disciplines are to be required of you, and
Recognize and Choose what personal sacrifices your willing to (must) give up in order to achieve your CCMP.

10. The 5 Steps to Goal Setting
You must Set a Deadline for Your CCMP to be completed.
This creates a sense of urgency to succeed
This date must also be flexible to meet unforeseen changes in personal situations.
Repetition – You must develop an advertising campaign to condition and motivate yourself to achieve your CCMPs.
Read: “Psycho-Cybernetics” By Maxwell Maltz
Remember your subconscious doesn’t know the difference between a “Real” and “Imaginative” commands.
See where you’re going and picture yourself there.

11. The Law of Compensation
Position
Occupies
“The _________ one _________ in the __________ DEPENDS on the _________ and __________ of the __________ they render PLUS the ________ ________ in which they ________ to others.”
World
Quantity
Quality
Service
Mental
Attitude
Relate
Quantity: How well you use the “Law of large numbers” determines the number of Referrals, Invitees, Attendees, Presentations & Appointments
Quality: How well have you developed your craft in the Quantity Areas

12. Living A Balanced Life with the 9 Fs
168 Hours in a week
- 56 Hrs for sleep (7 days x 8 Hrs)
112
- 32 Hrs Family (1) Time (7 days x 4 Hrs + 4 Flex Hrs) 80
- 8 Hrs Faith (2) (Church) 72
- 6 Hrs Friends (3) or For (4) others (Community Service) 66
- 12 Hrs Fun (5) (Recreation, Hobby, Entertainment) 54
- 4 Hrs Fitness (6) (1 Hr every other day)
50 Hrs of work with your Firm (7) (JOB and/or Primerica) for
Financial Independence (8) and
Financial Impact (9)
NOTHING GREAT EVER COMES WITHOUT DISCIPLINE

13. SAFFORD SUPERSTARS MASTER THE FUNDAMENTALS
“A building is only as strong as the foundation on which it is built. These fundamentals are you success foundation for Financial Independence.”
Bob Safford, Sr. SNSD

14. SAFFORD SUPERSTARS Master the Fundamentals
I must be a WEEKLY Goal Setter and a WEEKLY Goal Hitter.
I must BRING a minimum of 1 guest to every Opportunity Meeting. I must INVITE a minimum of 4 guests to guarantee 1 show to every Opportunity Meeting.
I must make District Leader (3 recruits & $2,500 in premium) in the 1st 60 days.

15. SAFFORD SUPERSTARS Master the Fundamentals
I must master the Third Party Referral System
Using the Drop-In system with recruit present; 90% appointment ratio
Go-By with no recruit but with letter: 75% appointment ratio
Use the Phone with a letter: 50% appointment ratio
I must FNA 90% of all 1st Appointments and close a minimum of 50% of my FNA Carry Backs.

16. SAFFORD SUPERSTARS Master the Fundamentals
I must average 10 Referrals per client and have 100+ referrals in my inventory Book of Future Business at all times.
I must maintain an average premium of $800 and an average face amount of $227,000 per client.
I must TRAVEL DOUBLE on all appointments

17. SAFFORD SUPERSTARS Master the Fundamentals
I must average, as a:
Full-Timer, 1 Recruit a week and develop a habit of 2 clients and 2 recruits each week
Part-Timer, 1 Recruit every 2 weeks and develop a habit of 1 client and half a recruit each week.
10. I must get Securities Licensed so my clients can benefit from the “Buy Term and Invest the Difference” crusade 100% of the time.

18. SAFFORD SUPERSTARS Master the Fundamentals
11. I must take a Secure, PLPP, Debt Watchers or Auto/ Home Application a minimum of 75% of the time (good = 95%)
12. I must harness the power of REPETITION to ensure the achievement of MY DREAMS; in order to do that I must REPEAT my affirmations and see pictures of MY GOALS, MANY TIMES EVERY DAY.

19. SAFFORD SUPERSTARS Additional Thoughts
I must choose to spend my time wisely, focusing on my own growth and on those business associates who are recruiting and producing new business.
I must REMEMBER that if “I can’t change my people”, then I must “CHANGE My People.”

20. How to have a minimum Net Worth of $1,000,000
Step 1: Save a Minimum of $10,000 your first year in Primerica
($833.33/month = 2 Clients x 12 months)
Step 2: Let the Rule of 72 work for you! 24/7/365
(Watch Your Money Double!)
Your Age Today: ______
PLAN “A”
Year 12% ÷ 72 = 6 Yrs
0 $ ,000
6 $ ,000
12 $ ,000
18 $ ,000
24 $ ,000
30 $ ,000
36 $ ,000
40 $ 1,280,000
PLAN “B”
Year 18% ÷ 72 = 4 Yrs
0 $ ,000
4 $ ,000
8 $ ,000
12 $ ,000
16 $ ,000
20 $ ,000
24 $ ,000
28 $ 1,280,000
Plan “A”
Your Millionaire Age:_____
Doubling Periods? ______
Plan “B”
Your Millionaire Age:_____
Doubling Periods? ______
IT’S NOT WHAT YOU MAKE THAT COUNTS,
IT’S WHAT YOU SAVE AND INVEST THAT COUNTS!

21. The POWER of 2 (Got To, Get Two, in TOO: 2-2-2)
Watch the MAGIC that happens when you COMMITT to TEACHING
Everyone in your hierarchy – HOW to get 2 recruits in their 1st 2 weeks!
YOU
Month #1
Month #2
Now Teach these 2 to Get 2 and keep teaching and watch the EXPLOSION!

22. The POWER of 2 (Got To, Get Two, in TWO: 2-2-2) (Continued)
Month # 3 YOUR 2 Get 2 = 4 Recruits + 2 = (District Leader)
Month # 4 YOUR 4 Get 2 = 8 Recruits + 6 = (Division Leader)
Month # 5 YOUR 8 Get 2 = 16 Recruits + 14 = 30 (Regional Leader)
Month # 6 YOUR 16 Get 2 = 32 Recruits + 30 = %)
Month # 7 YOUR 32 Get 2 = 64 Recruits + 62 = 126 (SVP soon)
NOTE: YOU’VE NEVER RECRUITED MORE THAN 2 PEOPLE AND NEVER MAKE MORE THAN 2 SALES (TO NEW RECRUITS)
After 1 year you will have 4,096 recruits in YOUR HIERARCHY!
The biggest difference between EVOLVING and EXPLODING
Is understanding and using this POWER!!
How quickly do you want YOUR SUCCE$$ to HAPPEN?
Answer: When You Decide for IT to Happen!

23. Duplicate the System
Again and Again
Break the Chain
Start Again!!