1. Aristotle Theories What Makes a Good Story?

2. The Golden Rule REAL LIFE BUT JUST A LITTLE MORE... Story –More exaggerated story lines –Exaggerated character traits Video Editing –More Exaggerated Colors –Exaggerated shots Design –Exaggerated –Less “Real” –Dynamic Color

3. Video Examples of the Golden Rule POOR Example (NORMAL) GOOD Example (Edited)

4. Graphic Design Examples POORGOOD (Exaggerated)

5. T ypes of C haracters – Main Characters Protagonist Antagonist – Supporting Characters

6. Great Branding Great Story Telling Tool/Communication We Focus on Character Trait Changes – Help homeless kids – Help kids learn – Help kids go to point A to point B – Help tell volunteer stories Why Focus on Character Traits?

7. Character Traits Fund Raising Example

8. Character Goals Outer Goals – Win the Cricket Cup Inner Goals – Be accepted by his peers Characters MUST experience Change (traits, goals, etc.)