1. The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh

2. OpenID Growth So Far 200720082005 20092010 OpenIDs issued 390 m 1 1

3. Why OpenID Matters: Identity ProvidersUsersWebsites To: Follow user outside of “walled garden” Reinforce “personal portal” features Higher revenue per off-portal click Single user name for the web More user control over om-line identity Less hassle, easier internet experience Increased click- through rate Higher security at lower operating cost Better targeting of offerings / ads

4. Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!) Can use DSL modem as source of authentication Can use multiple channels (e.g. PC/Web and SMS) Has billing relationship    ? ? ? cost of same level of security profit extra profit = competitive advantage

5. To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/

6. An eComm 2008 presentation – http://eCommMedia.com for more