1. EVITA Malta Seminar Introduction Hatzakis Ilias Project Manager GRNET EVITA e-Tutor Malta seminar 15/03/2010

2. EVITA – INTERREG IVC Exchange, Valorisation and Transfer of regional best practice policy measures for SME support on IT and e-business Adoption Athens, 8 December 2008 2

3. 3 Why EVITA?

4. EVITA main rationale LISBON STRATEGY: stimulation of SMEs for IT and e-business Necessity of exchange 3 types of partners Malta, March 15 th, 2010

5. a world in transmission: the economic crisis/ especially new members Current and future technology trends new business models/ globalization Open gov data/ e-government/ e-participation …finally: …But then also … …we already live IN the cloud… (a social cloud)

6. More than 400 million active users/ 50% active Average user sends 8 friend requests per month Average user spends more than 55 minutes per day More than 500,000 active applications currently on Facebook Platform Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect Big multinational firms create special SM departments

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8. Athens, 8 December 2008 8 building social media campaigns for companies

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10. measures and ranks your social influence online

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13. EVITA detailed objectives 1. Exchange and elaborate “best practice” policy measures between all partners 2. Transfer and disseminate those policy measures to Policy Makers and SMEs in the targeted regions 3. Improve the effectiveness of regional development policies in the area of ICT use and e-business for SMEs in the targeted regions 4. Improve the training capacity of staff of the partner institutions 5. Establish a stable human network between competent organizations/bodies aiming at promoting e-business and e-learning practices 6. Raise awareness of Policy Makers regarding the importance of e-business for the growth and job creation 7. Highlight the importance of e-learning and tele-learning techniques 8. Provide the targeted regions with tangible and practical tools for implementing e-business training strategies for SMEs and the adequate trained staff that could act as accelerators and multipliers of training policy measures 9. Publish and disseminate a “best e-business policy measures practice guide” to a wider area 10. Improve the e-learning tools and methodologies addressed to SMEs 11. Create adequate and up-to-date multilingual training content for local SMEs of the targeted regions 12. Enhance the vocational training of SMEs in the use of online services, so that SMEs can take advantage of ICT and become more competitive in the knowledge economy 13. Contribute to the local employment 14. Bridge the digital divide inside the European Territory 15. Improve interregional cooperation 13

14. 14 C1 C2 6 Study visits C3 5 Policy Maker Workshops C4 e -learning platform Training content 1 e-tutor seminar 5 regional IT training strategy reports Best e BSN Policy Measures Guide TUTORS 5 SME seminars 10 Dissemination events Web portal Communication material Study e -learning & SME Competitiveness 6 Consortium meetings Mar 09 Jul 09 Sep 10 Oct 10 Oct 09 May 11 Nov 09 Oct 09 Nov 10 Jul 11 6 Project Reports & Payment Claims PM tools

15. The e-learning platform A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning, having in mind that in the very close future, the technological possibilities, especially mobile and broadband solutions, will change today's learning scenarios and that the provision of e-learning services will grow substantially, to satisfy the growing demand of professionals in SMEs. Athens, 8 December 2008 15

16. Modular object oriented dynamic learning environment Content and activities blended together/ social constructionism pedagogy Resources: pages/ links to documents/ 100ds of learning activities/ screencasts Ability to collaborate with students/ look at their activity logs/ give feedback etc.. Blogs-wikis-forums/ videos/ collaborative communication Evaluation Athens, 8 December 2008 16

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19. Component 4: Tools and implementation Athens, 8 December 2008 19 e -learning platform Training content 5 SME seminars Oct 09 Nov 10 Oct 09

20. Local content Describe local best practices, e-services, particularities, legal issues, local needs Use various resources from – Youtube – Slideshare – Screencasts – Podcasts – Web links Athens, 8 December 2008 20

21. The study on the impact of e-learning to SME competitiveness The study will address the need to transform lifelong learning by leveraging ICT and highlight how e-learning can positively affect the adoption rate, especially by SMEs, where indeed can lead to cost savings through better utilization of users' time, efficiencies in personnel resources as well as reductions in physical requirements Athens, 8 December 2008 21

22. SEMINAR OBJECTIVES To create a task force of e-tutors, coming from the EVITA regions, by training them on: the use of the EVITA e-learning platform techniques and practices of e-business, digital marketing and SEO to be transferred to local SMEs in local seminars based on: the SME training content on e-business, Awarded best training practices in Europe Athens, 8 December 2008 22

23. The training content A training content on e-business and the benefits to SME competitiveness. This content aims at improving managerial understanding and skills in e- business by entrepreneurs, based on best practices, local e-government services and is written in easy “business” language. Basic IT knowledge for SMEs, Introduction to e-business models and practices The digital marketing plan Techniques for attracting visitors to a website Techniques that convert visits into business contacts Techniques that convert business contacts into customers Techniques that create loyalty and develop customers

24. SME Seminars The pilot implementation of the best practice policy measures will take place through targeted SME seminars (at least 30 SMEs). In each targeted region, one of the methodologies studied in the study visits will be applied, the one chosen by the “beneficiary” partner. The “e-tutors” will have an important role, using the EVITA training content through the EVITA e-learning platform, and the methodologies delivered during the e- tutors seminar in Malta. Additionally, in one case (Bulgaria), there will be experimentation on tele- learning technologies and methodologies in order to reach SMEs in remote areas, with low cost and high efficiency. The seminar will be delivered from Sofia to a number of different locations in Bulgaria, through the Bulgarian network of tele-centers. The deployment of this tele- seminar will be web-transmitted and video-recorded, so that the methodology is disseminated to all other interested regions.

25. SME Seminars At least 30 SMEs Duration: case by case/ at least 10h SME selection Deployment scenario Local language Choice of premises, personal computers

26. General Make use of the platform before and after the seminar Make use of the EVITA platform Athens, 8 December 2008 26

27. Hatzakis Ilias Project Manager GRNET EVITA e-Tutor seminar, Malta 15/03/2010 Let’s all have a great seminar!!! Thank you