1. Public Service Announcement

2.  What is a PSA?  What is the purpose?  What are some causes/groups that might have PSA’s?  Now let’s watch some examples…

3.  http://www.adcouncil.org/Our- Campaigns http://www.adcouncil.org/Our- Campaigns  http://www.rock-your-world.org/how- to-study-public-service- announcements-psas http://www.rock-your-world.org/how- to-study-public-service- announcements-psas

4. ◦ are short (usually 90 seconds or less) ◦ present one single issue ◦ inform the viewer of key, relevant facts ◦ have a clear call to action (usually indicated through text on screen)

5. ◦ might or might not include people ◦ might or might not use music ◦ sometimes use voice-overs ◦ sometimes use special effects (like black and white) ◦ might use transitions/editing to enhance the video ◦ aim to leave a lasting impact

6.  Have some type of appeal like:  Appeal to pity  Appeal to fear  Ethical appeal  Emotional appeal

7. Storyboard*10 pts (due by Friday/end of class) Research/Facts20 pts Resource page10 pts Call to Action10 pts Appropriate images20 pts Persuasive text/effective appeal20 pts Mechanics *example on next slide 10 (2 pts per error up to 10)

9.  Visit http://www.charitywatch.org/toprated.html http://www.charitywatch.org/toprated.html  to choose your charity  OR choose a topic like “don’t text and drive” or “don’t drop out of high school” as a topic and begin to research!  DUE BY END OF CLASS on Tuesday 1/13!!