1. Virtual Business Sports
Sponsorships

2. The promotion of a company in association with a property
Sponsorship
The promotion of a company in association with a property

3. Why Sponsor Sports Teams?
Companies sponsor sports teams as a form of advertising.

4. How are sponsors promoted?
Usually through signage at or around the stadium or venue. They may also be recognized in other team promotions

5. Types of Stadium Sponsorships
Naming rights
Scoreboard signage
Ticket booth signage
Field signage
*Sponsorships range in cost depending on size and exposure of the signage

6. Local & National Sponsorships
Small signage may appeal to smaller local businesses, while stadium naming rights may appeal to a large national corporation

7. Negotiations
Teams will negotiate acceptable offers for sponsorships with local and national companies

8. Contract Terms
Legal specifics of an agreement between two parties including payments and length of the contract

9. Sponsorships Terms
Sponsor: Organizations, firms, or individuals that give teams money in exchange for advertising rights on stadium signage and naming rights
Signage: Collective use of signs, symbols, or designs in designated areas of a stadium or venue
Naming Rights: Exclusive right of a sponsor to have its name and logo on a stadium or venue
Negotiation: The act of discussing an issue between two or more parties with competing interests in order to reach an agreement.