1. PSM 493 Expectations, assignments, grading

2. Book

3. QUIZZES: 75 Points There will be daily quizzes. The lowest score will be dropped. There are no make- up quizzes. Quizzes have two purposes. Quizzes are to encourage class attendance. Current quiz questions come from information already discussed in class. Quizzes give students experience with the type of questions that you will see on a mid-term

4. Quiz (Example)Jan 31 st

5. 1. In the communications process, we use words, graphics, music or animation in order to _____ our message a. Send b. Encode c. Channel d. Receive e. Noise

6. 2. Anthropology looks at how we assign MEANING to words, gestures, myths and symbols a. Semiotics b. Direct Marketing c. Advertising d. Feedback e. Noise

7. 3. Which response model is most closely associated with personal selling? a. AIDA b. Hierarchy of effects c. Innovation Adoption d. Information Processing

8. 4. If I am in a high involvement situation but I perceive little difference between brands I will probably use which alternative hierarchy model to make my decision? a. Learning b. Dissonance/ Attribution c. Low involvement

9. 5. Who has her last day of high school Tomorrow? a. Kaitlyn Elton b. Kate Middleton c. Kate Beckinsale d. Kate Winslet

10. Exams: 400 points I have scheduled two mid-term examinations. Each will cover only the material since the last exam. Each is worth 200 points. Exam #1: April 30 th Exam #2: June 11 th 12:00 noon I don’t take class time to go over exams, nor do I hand exams back. If you want to see your exam, you need to come by my office.

11. Article: 25 Points With a partner, you will be required to present an article related to the chapter being discussed that day. As an alternative, you may choose to present and discuss an ad campaign.articlechapterchoosepresentdiscuss

12. How to use your Brand Logo in Memorable Ways “So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”

13. Building Your Brand Creating strategic positioning for your company Style Layout Color Core Messaging Use your logo to ensure maximum exposure to your target market

14. The “Now “ Generation We want information quickly We don’t want to search for meaningless data to find what we want A logo must have strong messaging which is easy to encode

15. 1. Sponsor Industry Events Trade Shows Local Events Community Involvement

16. 2. Sponsor Sports Teams

17. 3. Use promotional products Give away products with your logo.

18. 4. Incorporate your logo into packaging

19. 5. Mobilize Your Logo

20. Bibliography http://www.cariboumaine.net/ http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/artic le159466.html http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/artic le159466.html www.funnyads.com http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/artic le159466.html http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/artic le159466.html www.veryfunnyads.com

21. IMC Project: 130 points In a group you should complete an Integrated Marketing Communication project. I have divided the project into IV parts Part I 20 points: An assessment of your company and an audit of its current communication touch pointsassessmentyour

22. Part II 30 points: A print/Outdoor media campaign for your company. Part III 30 points: Attend a Trade Show. A year-long media plan. What media do you intend to buy? How much will each buy cost? What is the rationale behind your buys?Attend Part IV 50 points: Recap of project and presentations of a multi-media campaign for your company. Radio/TV/ Social Marketing Media

23. Grading Daily quizzes 75 points Lowest quiz will be dropped Exams 400 points Article: 25 points IMC 130 Total Points 630 AA-B+BB-C+CC-D+DD-F 93%90%88%83%80%77%73%70%67%63%60% 

24. Grading American Idol Run Faster than the bear? More CowbellCowbell We are good presenters but mediocre writers

25. Other Concerns or Questions?