1. Communication and Information
Maira Jēgere
State LLC “Vides projekti”
BalticClimate Communication manager
Part-financed by the European Union (European Regional Development Fund)

2. Topics of today Introduction to “Vides projekti”
Programme communication requirements
Communication Plan
Internal communication
Project corporate identity
Part-financed by the European Union (European Regional Development Fund)

3. WP2 – Communication and Information
Vides projekti – State LLC “Environmental Projects”
A state enterprise supervised by the Ministry of the Environment of the Republic of Latvia.
“Vides projekti” attracts resources from different organizations and financial institutions to solve the environmental problems that are important to Latvia.
Part-financed by the European Union (European Regional Development Fund)

4. WP2 – Communication and Information
Vides projekti – State LLC “Environmental Projects”
Within the framework of the enterprise a film production studio – the first film production studio in the Baltic States specializing in the production of movies and TV programs about the environment and nature was established.
The Film production studio makes a weekly informative analytical television program entitled “Environmental Facts” about the current environmental problems, processes in nature and the human environment.
Part-financed by the European Union (European Regional Development Fund)

5. WP2 – Communication and Information
Vides projekti – State LLC “Environmental Projects”
Responsibilities within BalticClimate – WP2 leaders
Assignment of a full-time project communication manager
Elaboration, implementation and monitoring of a communication plan
Project corporate identity creation (procurement procedure implementation, supervising the work of designers, website programmers, etc.)
Coordination of project internal and external communication
Production an distribution of project dissemination materials
Organization of a final conference
Part-financed by the European Union (European Regional Development Fund)

6. Programme communication requirements
Logos
Reference
Disclaimer
Part-financed by the European Union (European Regional Development Fund)

7. Programme communication requirements
Logos
On all project materials produced following three logos should be visible:
Programme logo
European Union logo
Project logo
Part-financed by the European Union (European Regional Development Fund)

8. Programme communication requirements
Reference
In addition to the logos the following reference should be used:
Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument)
This reference must be reproduced and well visible on all media produced by the project – website, documents (reports, invitations, etc.), publications, promotion materials (T-shirts, bags, cups, umbrellas, etc.), press releases, newsletters, billboards, signs, etc.
If appropriate the reference can also be published in the applicable nation language.
Part-financed by the European Union (European Regional Development Fund)

9. Programme communication requirements
Disclaimer
In publications (hard copies & e-versions) the following disclaimer should be included:
This <publication/portal/leaflet> has been produced with the assistance of the European Union (in electronic version provide link to The content of this publication is the sole responsibility of <name of the author/project> and can no way be taken to reflect the views of the European Union.
According to EU Visibility Guidelines the ENPI partners have to use a disclaimer in all cases. For EU & Norway partners this is voluntary.
Part-financed by the European Union (European Regional Development Fund)

10. Programme communication requirements
Fact sheet
Within the following weeks all project partners will be provided with a communication and information factsheet about the use of
Programme logo
EU logo
Project logo
References and disclaimer
Part-financed by the European Union (European Regional Development Fund)

11. Joint Technical Secretariat by
Communication plan
All the approved projects in the first call have to prepare a communication plan and submit to the
Joint Technical Secretariat by
July 31st, 2009
Responsibility: Communication manager
Part-financed by the European Union (European Regional Development Fund)

12. Communication plan Strategy – transparent and awareness rising
What is the message
Where is it going
Who needs it
How aims and targets will be reached
Part-financed by the European Union (European Regional Development Fund)

13. Communication plan Main elements of the communication plan
Aim and objectives
Target groups
Main project messages
Communication tools
Responsibility
Timeframe
Evaluation and indicators
Budget
Part-financed by the European Union (European Regional Development Fund)

14. Communication plan Aim
The aim of the communication plan is to support timely and accurate information to all identified target groups to ensure widespread involvement and successful implementation of project activities
Part-financed by the European Union (European Regional Development Fund)

15. Communication plan Objectives
Communication objectives should be in line with project aims and measurable
Communicate our project to business community through good coverage in press and other media
Inform the decision makers and stakeholders through regular issuing of a project newsletter
Disseminate the project results through TV broadcasting in order to raise the public awareness …
Part-financed by the European Union (European Regional Development Fund)

16. Communication plan Main project messages
BalticClimate works to make the climate change phenomenon understood as challenge as well as a chance for local and regional overall and sustainable development
23 partners from 8 countries around the Baltic Sea have come together to enable BSR municipalities, regions and local actors to deal with climate change issue in a cooperative, integrated and sustainable way
BalticClimate is making BSR municipalities and regions more competitive for future challenges to maintain and enhance the common existing BSR identity
Part-financed by the European Union (European Regional Development Fund)

17. Communication plan Target groups Communication tools Internal External
Web-based communication platform for internal communication
Newsletters (printed/e-versions)
Articles in press, web portals, press releases
TV broadcasting, radio interviews
Website
Etc.
Part-financed by the European Union (European Regional Development Fund)

18. Communication plan Evaluation and indicators
Evaluation of the communication plan helps to determine the success of project communication activities.
Indicators
Number of addresses ed to
Number of participants at the events
Number of website visitors
Number of newsletters downloaded online
Etc.
Part-financed by the European Union (European Regional Development Fund)

19. Communication plan Target audience Primary message Tool/vehicle
Frequency
Responsibility
Indicator
Project partners
Project progress update
Internal communication platform, s
As needed
Project manager/ coordinator
Number of s addressed …
Media
General public
Part-financed by the European Union (European Regional Development Fund)

20. Communication plan Budget The overall budget of WP2 is 805 389.00 EUR
This includes:
Staff costs (WP2 leader)
Website programming
Corporate identity
Dissemination material production and dissemination (printed, DVD, etc.)
Final dissemination material production and dissemination (printed, DVD, etc.)
Project promotion (TV broadcasting, publications, give-aways)
Final conference
Etc.
Part-financed by the European Union (European Regional Development Fund)

21. Internal communication
Communication platform
Why?
Organization of the internal communication of our project through web-based communication platform to ensure widespread and simultaneous involvement of all project partners
Part-financed by the European Union (European Regional Development Fund)

22. Internal communication
Communication platform
Main features
Worldwide access
Document storage and sharing
To-do lists
Message boards
Opinion polls,
Etc.
Part-financed by the European Union (European Regional Development Fund)

23. Internal communication
Communication platform
Weboffice
Zoho
Basecamp
Google Docs
Microsoft Live Workspace
Microsfot SharePoint Services 3.0
Part-financed by the European Union (European Regional Development Fund)

24. Internal communication
Communication platform
Microsfot SharePoint Services 3.0
Free
User “ intuitive” - great possibilities for customization
Unlimited storage space
- Sharepoint specialist needed
Part-financed by the European Union (European Regional Development Fund)

25. Internal communication
Communication platform – how we start to use it
Within next week all partners will receive a list of preferable features of the communication platform and everybody will be invited to comment or add to this list
Testing among WP leaders/all partners
Commentaries, opinions collected from everybody for further improvements of the platform and if necessary – a special training
Part-financed by the European Union (European Regional Development Fund)

26. Project corporate identity
Main components
Name
Logo
Colors
Fonts
Website
Graphic style (envelopes, business cards, conference folders, fax/letter headers, e-signature templates, etc.)
Part-financed by the European Union (European Regional Development Fund)

27. Project corporate identity
Logo
A cycle principle dominates in the nature and the responsibility of a human being as an intelligent creation of a nature who uses its resources is to look after that this cycle will always retain continuity and evolution
8 dots in circle symbolize 8 partner countries of BalticClimate
Part-financed by the European Union (European Regional Development Fund)

28. Project corporate identity
Logo
Climate depends on various and mutually linked factors and so the process of the investigation of it is multilayered where each layer is equally essential – this is symbolized by plates that are placed one after another. Also this symbol embraces the idea that not only the climate change factors should be interlinked but also all the activities related to the dealing with climate change –representing the Work Packages of BalticClimate
Part-financed by the European Union (European Regional Development Fund)

29. Project corporate identity
Colors
Part-financed by the European Union (European Regional Development Fund)

30. Project corporate identity
Website
Time schedule:
Ongoing procurement procedure - deadline for submission of the tenders: April 17th, 2009
Planned date for contracting: April 30th, 2009
Web design finalized – May 29th
Web page published – July 6th
Maintenance of the web page – till April 2012
Part-financed by the European Union (European Regional Development Fund)

31. Project corporate identity
Website
Structure
Part-financed by the European Union (European Regional Development Fund)

32. Project corporate identity
Promotion ideas
Imaginative, phantasmal heroes – brand symbols
Ronald McDonald
Duracell rabbit
Michelin tire man
Part-financed by the European Union (European Regional Development Fund)

33. Project corporate identity
Promotion ideas
Climey, EU citizen
Part-financed by the European Union (European Regional Development Fund)

34. Project corporate identity
Promotion ideas
Reverse graffiti
Moose is the pseudonym of
Paul Curtis, a British graffiti artist.
Instead of the typical methods of
graffiti, Moose works by cleaning
dirt and grime off surfaces
to create his art
Reverse graffiti project, San Francisco
Part-financed by the European Union (European Regional Development Fund)

35. Thank you for your attention! For further information: ,
Part-financed by the European Union (European Regional Development Fund)