2. Culinary Curiosities: Searching For Lost Cookbooks Late Nineteenth and Early Twentieth Century Cookbooks

3. Advertising in America: Advertising played an important role in changing the American consumer’s way of thinking about food products.

4. Why use cookbooks to advertise? 1. Messages in magazine advertisements were reinforced by cookbooks.

5. 2. Brand names were imprinted in the mind of the consumer by cookbooks: - Jell-O - Frigidaire - Gold Medal - Carnation - Wesson Oil

6. 3. Tips for things beyond cookery were offered by cookbooks: - Meal planning - Etiquette - Table Décor - Nutrition - Household hints

7. Cookbook Themes: Health and Product Purity

8. Nutrition and Food Products

9. Fancy Food and Entertaining Ideas

10. Appliances / Cookware

11. Economy and Conservation

12. Distribution of Cookbooks: -Free or modest cost -Large quantities shipped

13. Early Booklets Design: Printed in black & white with no illustrations or illustration only on cover

14. Later Booklets Design: Printed in color with more pictures

15. 1877 1929 Presentation developed as part of the Adventure of the American Mind project funded through the Library of Congress. Original documents come form the American Memory Collection of the Library of Congress.