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What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65
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Announce or sell something Amuse or persuade someone Explain a complicated system Demonstrate a process
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In other words; you have a Message you want to Communicate
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incredibly powerful
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Informs Informs Persuades Persuades Organizes Organizes Stimulates Stimulates
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Provides Pleasure Identifies
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Drawn Painted Photographed Computer Generated Images
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Visual Communication Poster or Billboard Business Logo Advertisements Product Packaging
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Typefaces and Layouts Publications –Magazines –Newspapers –Books –Brochures –Movie Credits Websites –Apps
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Symbols and logos Symbols are abstract representation of a particular idea or identity
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What is Branding? elements of company identity; branding the identifying mark Logos Colors Packaging Text
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Image-based design
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What do Graphics do for you?
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“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” -Paul Rand
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Poggenpohl, Sharon. “Graphic Design: A Career Guide and Education Directory”. AIGA. 2012. Web. 24, April, 2012. Sources
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