2. Jeopardy Definitions Product Development Utility Packaging Branding Q $100 Q $200 Q $300 Q $400 Q $100 Q $200 Q $300 Q $400 Final Jeopardy

3. $100 Question from Definitions There are many more of these than there are inventions…

4. $200 Question from Definitions A diagram which helps marketers visualize their products in the marketplace

5. $300 Question from Definitions Consists of all the features that make up a products image and creates its identity

6. $400 Question from Definitions a. Includes the name of the manufacturing company in the brand name or as the name of the product b. A way of connecting a product with the positive attributes of that product.

7. $100 Question from Product Development When developing a product, the production and design and marketing teams needs to ask what questions before proceeding?

8. $200 Question from Product Development To determine whether a business opportunity is possible, practical, or viable, a business can conduct a ______

9. $300 Question from Product Development What is a Marketing Opportunity Analysis?

10. $400 Question from Product Development What are the 8 stages in product development in order?

11. $100 Question from Utility The utility that provides instructions, directions, or user manuals to the consumer is called the ______ utility

12. $200 Question from Utility The utility that provides ease of ownership is called the ______ utility

13. $300 Question from Utility Under which utility would an ergonomic design likely be classified?

14. $400 Question from Utility What does the phrase form follows function mean? Give 2 examples to illustrate

15. $100 Question from Packaging The package feature that complies with legal labeling requirements serves which of the following? a. Protection b. consolidation c. brand identification d. information

16. $200 Question from Packaging The package feature that is referred to as the “silent salesperson” is the: a. Protection b. consolidation c. brand identification d. information

17. $300 Question from Packaging Safety seals, childproof caps, and tamper-proof packages serve what purpose? a. Protection b. consolidation c. brand identification d. information

18. $400 Question from Packaging What are the 5 elements of packaging?

19. $100 Question from Branding How many words or less are typically in a slogan?

20. $200 Question from Branding When two or more brands combine and cooperate to their mutual benefit it is called ______

21. $300 Question from Branding A product which capitalizes on an older brand’s success exemplifies what?

22. $400 Question from Branding What are the three branding strategies that a company might use in an international market?

23. Final Jeopardy What elements are included in “Form” Utility? Be sure to name all 6!