1. CBM Week 1 CORPORATE AND BUSINESS MANAGEMENT Susan Simei-Cunningham

2. CBM Week 1 STRATEGIC PURPOSE AND CORPORATE GOVERNANCE

3. CBM Week 1 Learning Outcomes By the end of this session the student will be able to: Discuss and assess the importance of developing a strategic purpose and an appropriate corporate governance framework.

4. CBM Week 1 A Strategic Purpose A Strategic Purpose should create a clear road map to orient and direct an organisation’s decisions and actions. When devising a purpose, companies should strive to make it descriptive and not prescriptive; in “visual” language.

5. CBM Week 1 Resetting the Base This will be an opportunity to reset the base for organizational performance. However, this new focus for a Strategic Purpose will only be effective if: It answers the fundamental ordering question, “What business are we in?”

6. CBM Week 1 Resetting the Base It creates the context for organisational action. It outlines the core principles which will guide the organisation. It is compelling and enduring over a significant period of time.

7. CBM Week 1 ROLE OF STRATEGIC PURPOSE

8. CBM Week 1 The Organisation’s Purpose The organisation's purpose outlines why the organisation exists; it includes a description of its current and future business

9. CBM Week 1 Organisational purpose gives your business it's reason for existence. It serves as a guiding force upon which every other decision is rooted. Organisation purpose sets the tone for who your business exists to serve. The Organisation’s Purpose

10. CBM Week 1 Organisational Purpose It Energizes You To Move Forward. A clearly defined organisational purpose is contingent upon finding that thing that naturally energizes, excites, motivates, and inspires your business to move forward.

11. CBM Week 1 It dictates how you will use your time, attention, and resources to serve your niched market better than anyone else. Organisational Purpose

12. CBM Week 1 It Empowers Your Passion Intense organisational power is achieved when you are able to marry your passion to sound strategy, and focus all of your attention and energies on navigating your company towards success. Organisational Purpose

13. CBM Week 1 It Frees Resources. Successful business learn how to grow their business by focusing on what they do best, then, if possible they outsource the rest. Organisational Purpose

14. CBM Week 1 It helps with differentiation. Businesses that sustain a successful path creates a carefully crafted position that distinguishes them from their competition. Organisational Purpose

15. CBM Week 1 Influences your view of the competition. Any organisation with a strategic organisational purpose has a broad view of what the competition could be. Any entity that resolve their customers issues is considered the competition. Organisational Purpose

16. CBM Week 1 It Helps You To Find a Way To View Your Competition As A Potential Value-Added Partner. Successfully sustaining businesses understand the important role of the competition and their relationship has more to do with the collective value they offer to their customers. Organisational Purpose

17. CBM Week 1 It Helps You To Focus On Your Actual Greatest Threat. looking beyond their competition when trying to identify their greatest threat is the route to success. Organisational Purpose

18. CBM Week 1 It Helps You Continually Evolve. Business must evolve to stay competitive. Organisational Purpose

19. CBM Week 1 Task – Name Possible Threats This should be based on what we have just discussed as mentioned in slide 17.

20. CBM Week 1 Video on Strategic Purpose http://www.youtube.com/watch?v =mSz7vRbgJc8

21. CBM Week 1 CORPORATE GOVERNANCE

22. CBM Week 1 What is Corporate Governance? The governance framework determines whom the organisation is there to serve and how the purposes and priorities of the organisation should be decided.

23. CBM Week 1 Corporate governance aims to protect shareholder rights, enhance disclosure and transparency, facilitate effective functioning of the board and provide an efficient legal and regulatory enforcement framework. What is Corporate Governance?

24. CBM Week 1 There is no ‘one size fits all’ approach to corporate governance. A number of countries in continental Europe tend to adopt an inclusive ‘stakeholder’ approach. This is where companies are considered ‘social institutions’ with responsibilities and accountability – not just to shareholders. What is Corporate Governance?

25. CBM Week 1

26. CBM Week 1 Why is CG important? Corporate governance is a key element in enhancing investor confidence, promoting competitiveness, improving economic growth. It is at the top of the international development agenda as emphasised by James Wolfensohn, President of the World Bank: ‘The governance of companies is more important for world economic growth than the government of countries.’

27. CBM Week 1 Principles of Corporate Governance There is global appreciation of the OECD’s generic corporate governance principles of: Responsibility Accountability Transparency Fairness

28. CBM Week 1

29. CBM Week 1 RELATIONSHIP BETWEEN CG AND STRATEGIC PURPOSE

30. CBM Week 1 Business Ethics Organisational purposes are concerned with the expectations of stakeholders Which purposes are regarded as more important than others and why? Two related issues: – the ethical context – the cultural context

31. CBM Week 1 Ethical Stance Corporate governance arrangements determine the minimum obligations of an organisation towards its various stakeholders Ethical stance is the extent to which an organisation will exceed its minimum obligations to stakeholders Ethical stance is a key strategic issue

32. CBM Week 1 Short-term shareholder interests Longer-term shareholder interests Multiple stakeholder obligations Shaper of society Four Possible Ethical Stances

33. CBM Week 1 Business Ethics Corporate Governance Organisational Purposes Stakeholders Cultural Context Who should the organisation serve? How should purposes be determined? Which purposes should be prioritised? Why? Mission Objectives Which purposes are prioritised? Why? Whom does the organisation serve? Influences On Organisational Purposes

34. CBM Week 1 Additional reading Strategic Purpose http://sites.maxwell.syr.edu/measuringADR/p df/purpose.pdf Corporate Governance http://www.nysscpa.org/cpajournal/2004/120 4/essentials/p46.htm