1. Demystifying Social Media August 12, 2009 August 13, 2009

2. The Setup

3. Who is this guy???

4. You better know this guy!!

5. I bet you don’t know this guy!!

6. Tiger does

7. What is Social Media? Social Media [soh-shuhl mee-dee-uh] 1. A set of rapidly evolving tools in the internet and mobile arenas that enable people to connect, create, collaborate, contribute and communicate with an unlimited number of individuals and groups on an unlimited number of topics and specialized subjects in an accelerated time frame. 2. A way for the little guys to have the same voice as the big guys.

8. More simply put… “Social media is people telling stories online”

9. The conversations are powered by Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarking Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Wikis …just to name a few

10. At least it isn’t confusing…

11. The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it Social media has empowered customers tell the story their own way The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it

12. The Truths (aka “Interesting Tidbits You Should Know”)

13. Things you should know Social media is officially more popular than email

14. Almost 4,000,000 articles

15. > 100,000,000+ videos

16. 200,000,000 blogs

17. 73% of active online users have read a blog

18. 45% have started their own blog

19. subscribe to an RSS feed 39%

20. have joined a social network 57%

21. 55% have uploaded photos

22. 83% have watched video clips

23. It’s not a fad… IT IS A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE

24. the old way was a monologue

25. We don’t care about your ad at all!

26. We care what our friends think

27. Translation… THE TRAIN IS LEAVING THE STATION WITH OR WITHOUT YOU!

28. Don’t Take My Word For It…. Neither of these existed just 3 years ago!

32. The Rules

33. You better know the basic rules or the flags will begin to fly

34. Be Authentic Rule 1

35. Rule 2 Be Relevant

36. Rule 3 Listen

37. Rule 4 Respond

38. Rule 5 Collaborate

39. Rule 6 Add Value

40. Rule 7 Give Kudos

41. Rule 8 Be About People

42. Rule 9 Don’t Censor

43. Rule 10 Blur The Line

44. The Tools

55. Things Your Brand Can Do With Twitter Tomorrow

56. Find Out What People Are Saying

57. Build An Audience

58. Get Answers

59. Provide Customer Service

60. Instant, Cheap Focus Group Feedback

61. Build Traffic To You Site or Blog

62. Create Content

63. Get Breaking News

64. Cover Events As They Happen

65. Offer Coupons

66. Organize

82. The Takeaways

83. Key You Tube Takeaways Create ads that act like content It is all about the dialog Ideas can come from anywhere Find talent and use it Understand the way it works Metrics are built right in!

84. Key Presentation Takeaways Social media evens the playing field All about 2 way conversations Be authentic It is OK to be unsure - hire a coach Create content that matters Old style media does not work in the new world Blur the lines Add Value When all else fails….

85. Jonathan B. Ressler jr@jonathanressler.com 919 200 0683 Office 919 757 3903 Mobile