1. Silver Economy Conference Europe 2006 Brussels, Thursday 27 April 2006

2. Goals  The increased awareness of the repercussions of the aging population in Europe  The increase of economic opportunities offered by aging  The promotion of the development and marketing of innovative products and services geared to senior citizens  The presentation of innovative, standard-setting Best Practices for senior citizens

3. Focus  Bonn, Germany  Stimulation Politics & Entrepreneurs  Creating Awareness Silver Economy  Parkstad, The Netherlands  Ageing demands New Solutions  Entrepreneurs  Leading (Major) Projects  Benefit Chances  Action!  Common Treat  Economic Opportunities created by Silver Economy

4. Target Group & Invitees  Invitees from Sectors  Culture and Tourism  Healthcare  Real Estate  Nutrition  Economic and Financial Institutions  ICT  Scientific and Research Organizations  European Parliament Representative  50 Registrations reserved per Region (Deadline 1 August)

5. Venue(s)  Rodahal  Welcome  Registration  Exhibition  Lunches  Parallel Sessions  Parkstad Limburg Theater  Plenary Sessions  Conference Centre Rolduc  Welcome Reception  Parallel Sessions  Castle Hoensbroek  VIP Dinner

6. Wednesday 29 November 2006  Morning, Plenary Session  Opening Speech by Prime Minister/EU Commissioner  Keynote Lecture by Trend Watcher (Mark Goldstein)  Trends, Perspectives and Solutions  4 Statements for Discussion  Discussion  Box Ring Theme  Politics vs. CEO’s  Representatives of e.g. Financial Sector, Real-estate, ICT, Health Care & Medical Sector, Leisure Sector  Interactive Session with Feed Back from Participants

7. Wednesday 29 November 2006  Late morning & Thursday 30 November 2006, Plenary Session:  Moderator Jack van Gelder  Introduction of Theme’s  Introduction of Leading (Major) Projects  Afternoon:  Leading (Major) Projects will be shown and discussed in Parallel Sessions  Forum Corners will be created

8. Thursday 30 November 2006  Afternoon, Plenary Session:  Conclusion of Interactive Practice Sessions (Feed Back and Action Plan)  Summary of Actions  Agreement International Contact Information for Entrepreneurs  Presentation of the 3rd European Silver Economy Conference  Best Practice Award  Conclusion & Declaration by Martin Eurlings

9. Leading (Major) Projects  Criteria  New, Fresh and Innovative  Link with Sectors (e.g. Health Care, Labour, Finance)  Projects in Progress and/or Currently Completed  Concrete Examples on how Entrepreneurs can benefit from Silver Economy  Examples of Projects Theme’s  Future Housing  Financial Services  Health Care  Ageing Well  Innovation

10. Social Activities  Welcome Reception  28 November 2006  20:00 – 22:00  Rolduc Kerkrade  Martin Eurlings  Chairman Board Parkstad Limburg  VIP Dinner  29 November 2006  20:00 – 23:00  Castle Hoensbroek  Free Programme  29 November 2006  To be determined

11. Sponsoring  Current Sponsors  Sponsor Packages  PLATINUM Sponsorship€ 100.000  GOLD Sponsorship€ 40.000  SILVER Sponsorship€ 10.000  BRONZE Sponsorship€ 5.000  Booth€ 2.500  Exhibition Area

12. Communication & PR  Art Work & Stationary  Announcement  Invitation  Website  www.silvereconomy2006.nl  Best Practices Submission  Best Practice Voting  Participant Registration  Hotel Reservation  Final Programme  Press Releases  Press Conference

13. Exhibition  Exhibition for Sponsors  Product and Service Presentation  Lunches and Exhibition in same area  Best Practices (Forum and Information Corners)

14. SEN@ER Partners  Input (4 reactions)  Addresses Entrepreneurs  Addresses other Contacts  Leading (Major) Projects  Best Practice Cases for Exhibition  Suggestions for Speaker of Leading (Major) Projects  Suggestions for Sponsors  Invitees from EU  50 Registrations reserved per Region (Deadline 1 August)  Regular Feed Back to SEN@ER Partners

15. Important Deadlines  Announcement and Registration1 June  Website active1 June  Input Leading (Major) Projects1 June  Invitation1 September  Invitees of Regions1 August  Best Practice submission1 October  Final Programme1 November  Participant Registration 27 November  Hotel Reservation28 November

16. Contact  Provincie Limburg  Wilma Janssen-Cüsters  T+31 (0)43-389 88 69  E whj.custers@prvlimburg.nl  Conference Agency Maastricht  Niels Klinkhamer/Lidewij Bos  T+31 (0)43-361 91 92  Einfo@conferenceagency.com  General Information  Iwww.silvereconomy2006.nl  Einfo@silvereconomy2006.nl