1. PRESENTED BY: GROUP 8

2. VISUAL AIDS This is any of the various materials depending on the sense of sight such as films, slides, photographs, etc.

3. VISUAL ETHICS  Visual ethics is an emerging interdisciplinary field of scholarship that brings together religious studies, philosophy, photo and video journalism, visual arts, and cognitive science in order to explore the ways human beings relate to others ethically through visual perception.cognitive science

4. PRINCIPLES IN ETHICAL VISUAL PRESENTATIONS  Abide by relevant laws  Abide by appropriate corporate or professional codes of conduct  Tell the truth  Do not mislead your readers or audience  Be clear  Avoid discriminating language  Acknowledge assistance from others  Avoid obscene images, graphics and language

5. Abide by Relevant Laws You must adhere to the laws governing intellectual properties. Therefore:  Do not plagiarize  Honor the laws regarding trademarks  Abide by the laws governing product liability

6. Abide by Appropriate Corporate or Professional Code of Conduct Codes go beyond legal issues to express ethical principles. Therefore:  Tell the truth  Report information accurately  Respect privacy of others  Avoid conflicts of interest

7. Tell the Truth  Present information honestly and accurately

8. Don’t Mislead your Readers or Audience A misleading statement encourages the audience to reach a false conclusion. Common kinds of misleading technical information are:  False implications  Exaggerations  Legalistic constructions  Euphemisms

9. Be Clear Clear writing helps your readers understand your message easily. Therefore:  Make your documents simple & straight forward  Do not hide behind big words &complicated sentences  Design documents so that readers can find the information easily

10. Avoid Discriminating Language Do not use language that discriminates against people because of their gender, religion, ethnicity, race, sexual orientation, or physical or mental abilities

11. Acknowledge Assistance from Others  Do not suggest you did all the work yourself if you did not  Cite your sources and your collaborators accurately and generously

12. Avoid Obscene Images, Graphics and Language Choose the visual aids that are not considered obscene by your audience unless the topic of discussion requires that you use them.

13. GROUP 8 MEMBERS 1. Lydia Mutete 2. Charity Supeyo 3. Beth Thuo 4. Winnie Munyaka 5. Anne Kioria 6. Pauline Njuguna 7. Joseph Wakhungu 8. Ceciliah Kimuyu 9. Belinda Frenny