1. Danielle Perri

2. Macy’s Inc. : History Originally founded as Federated Department Stores in 1929 in Columbus, Ohio Born through the combination of : Abraham & Straus of Brooklyn Filene’s of Boston F&R Lazarus & Co. of Columbus, OH Bloomingdale’s of New York Lazarus convinced Roosevelt to move Thanksgiving Current CEO Terry J. Lundgren

3. Macy’s Inc. : Ownership Founder : Rowland Hussey Macy Founded : New York City in 1858 as a fancy dry goods store Turned into R.H. Macy & Co in 1877 Headquarters : Cincinnati, Ohio Number of locations : Over 850 Founders : Lyman and Joseph Bloomingdale Founded : New York in 1860 as a ladies’ norton shop Turned into Bloomingdales in 1872 Headquarters : New York, NY Number of locations : 41

4. Macy’s Inc. : Competitors Neiman Marcus Saks Fifth Avenue Nordstrom Dillard's J. C. Penney Belk Bon-Ton Klohs Neiman Marcus Saks Fifth Avenue Nordstrom Bergdorf Goodman Lord & Taylor Barney’s New York

5. Macy’s Inc. : Brands & Products Brands : Alfani, American Rag, Charter Club, Greendog, Hotel Collection, INC, Material Girl, Style & Co. Products : Clothing, footwear, bedding, furniture, jewelry, cosmetics, housewares International Sales at Macys.com Brands : Guess, Coach, Uggs, Lucky Brand, Michael Kors, BCBG, Armani, Ralph Lauren Products : Clothing, footwear, bedding, furniture, jewelry, beauty products, housewares, optical, salon, portrait studio, café Store to customer shipments

6. Macy’s Inc. : SWOT Strengths Strong brand equity Bloomingdale’s focus on an upscale niche Large network of stores Weaknesses Declining net profit Opportunities New stores to boost revenues in the medium term Growth through overseas operation Growth in online retail spending Threats Economic slowdown in the US Increased minimum wages in the US Intense competition

7. Macy’s Inc. : Social Media Strategy

8. Macy’s Inc. : Macy’s Goes Green Carrying reusable tote bags 100 % recyclable shopping bags, packing material, gift boxes, and wrapping tissue

9. Macy’s Inc. : Macy’s Gives Back

11. Macy’s Inc. : Rate of Growth & Stock Prices Macy's, Inc. is the world's largest fashion goods retailer and the 36th largest retailer overall Current Stock Price : $39. 63 Revenue: $24.892 billion Operating income: $ 1.863 billion Net income: $ 893 million Employees: 167,000 Market Cap: $15.7 billion