1. Main idea behind the product 5% of research numbers in static, non- reusable format 100% of research numbers in dynamic, reusable format Many different parties do overlapping, non-value-adding, work as the research is not delivered in a re-usable format.

2. Product essentials

3. End-user userinterfaces

4. Summary of product benefits 1.Analysts –Efficiency: excel-model processes, fetching data for reports, aggregates, time-series info, etc. 2.Broker-desk –Numbers at fingertips, same view with institutional clients 3.Customers –transparency, aggregates, estimate vs. actual, real-time… –valuation models, own scenarios… 4.Other users (Group) –Other ”internal users” benefit from more usable research Private Banking, Retail Banking Branches (Investment advisers), e-Banking FS: Corporate Finance (and their cust.), Fixed Income research… Sampo, Fondita, L&W Foundat. ”Very important tool for our desk” Mr. Jukka-Pekka Laurila, Deputy Managing Director /Head of sales & Trading, Mandatum ”The platform increased the efficiency in our sell- side research department by 30%.” Dr Jaakko Niemelä, Managing Director, Mandatum Stockbrokers (till 2003/6), currently Founding Partner of Pro Value Corporate Finance