1. 1 State Director Marketing Tool Kit

2. The Life of a State Director Can you present to the board next week? 2 We have some teachers that will be meeting tomorrow, can you talk to them about SkillsUSA? You want to have lunch on Friday with the president of the Chamber of Commerce?

3. Presenting/communicating with: Business & Industry Administrators Teachers Department Of Education, Boards, Community Leaders, and others 3

4. Time consuming to gather the needed, relevant information for each presentation. 4

5. GOAL: One Message, One Voice 5

6. Why is it important: Resources at the ready; shortens the time spent in prep mode Delivers a consistent message Delivers the correct message 6

7. 3 Primary Questions: 1.What could we create to help State Directors carry the message of SkillsUSA forward each year to their stakeholders? 2.What resources are currently available or could be created by the national office to assist in this endeavor? 3.What are the ways/ideas in which each resource can be used to gain the greatest potential for State Directors? 7

8. 5 Toolkit Sections : 1.Messaging 2.Business and Industry Focused 3.Administrator Focused 4.Teacher Focused 5.State Focused Resource Items

9. State Director Super Secret Site

10. 10

11. 11

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

25. 25

29. 29

31. 31

35. 35

38. 38

40. 40

41. 41

42. 42

43. 43

44. 44

45. 45

47. 47

48. 48

52. 52

53. 53

55. 55

57. 57

58. 58

61. 61

63. 63

65. 65

67. 67

69. 69

71. 71

73. What other pre-designed materials would you like to see developed?

79. 79

81. 81

83. Additional Toolkits Membership Recruitment and Retention Conference Planning and Management

84. Additional Toolkits Membership Recruitment and Retention Membership Recruitment drive ideas Sample emails/communication pieces Powerpoints Presentation outline/plan Best Practices from the field

85. Additional Toolkits Conference Planning and Management Organizational Tools Communication Tools General Session Planning Leadership Event Planning Workshops Icebreakers Competition Planning State Officer Organizational Tools

86. Moving Forward - Toolkits 10 minutes Individuals at your table discuss your “Best Practices/Resources” As a group select your top 3 items that you will contribute to the Membership Recruitment and Retention Toolkit Conference Planning and Management Toolkit Using Markers and Post-it Pad, record those items with the contributor’s name beside each and be prepared to have one person present. ?

87. Membership Hotline 800-355-8422 Advisors can speak to a live person – assistance with starting a chapter, involving more members, understanding SkillsUSA – and much more! Debbie Peabody - dpeabody@skillsusa.orgdpeabody@skillsusa.org Marcia Strickland -mstrickland@skillsusa.orgmstrickland@skillsusa.org Monthly State Director Snapshot Recruitment Tracker follow up State Director Contact Info.