1. Business Model Evaluation – Expenditure Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

2. Strategic Resources Core Competencies Strategic Assets Core Processes/Systems Structure Culture

3. Core Competencies Create “eye- popping designs. Cultivate a community Rapid “Design to Doormat” Excellent Customer Srv. Create “eye- popping designs. Cultivate a community Rapid “Design to Doormat” Excellent Customer Srv.

4. Strategic Assets Online presence. Patents Retail Presence Online presence. Patents Retail Presence Shoe Skins SS S

5. Core Processes/Systems High quality design process Marketing research on latest trends. Highly targeted marketing campaigns. (Viral) Managing supplier/partner relationships. Building the community Performing customer service High quality design process Marketing research on latest trends. Highly targeted marketing campaigns. (Viral) Managing supplier/partner relationships. Building the community Performing customer service

6. Strategic Resources – Structure How the elements of the firm interrelate. – Flat structure or Hierarchy… – How the functions interrelate.  Lean and mean organization  Implement “just in time”  Trend identification and dissemination

7. Strategic Resources – Culture The values the firm is passionate about. – Passion for Kids needs…it’s about the customer. – Childlike exuberance and fun – Innovation and design is our specialty – Teamwork… – People who love to have fun and play games – Love self-expression / individuality

8. Value Network – Suppliers

9. Value Network – Partners Third-party designers (kids and professionals) Boutique shops / shoe retailers (sales channel partner) School groups to push skins. Fitness clubs that offer kids programs. Advertisers to get into strategic media markets. Third-party designers (kids and professionals) Boutique shops / shoe retailers (sales channel partner) School groups to push skins. Fitness clubs that offer kids programs. Advertisers to get into strategic media markets.

10. Value Network – Coalitions Trade associations Local communities Networking Visibility Find potential business allies Trade associations Local communities Networking Visibility Find potential business allies

11. Configurations

12. Business Boundaries RETAIN INTERNALLY Research Design services Marketing Strategy Research Design services Marketing Strategy OUTSOURCE Shoe manufacturing Skin manufacturing Legal services Shipping (USPS) Shoe manufacturing Skin manufacturing Legal services Shipping (USPS)