1. RESEARCH PROPOSAL LSS 2533 RESEARCH METHODS Rashid Ali H0005867 CIC

2. Justification  The cultural importance of television  The popularity of non-Arab programs  The need to represent Arab / GCC identity

3. Methods  Arab student population under 30  Random sampling method from college lists  20 item questionnaire  Survey distribution (Survey Monkey)  Presentation of results

5. Ethical issues and challenges  Privacy  Participant consent  Institutional consent  Securing institutional cooperation

6. Sample items (multiple choice) How much television do you watch a week?  Less than one hour  One to four hours  Five to ten hours  More than ten hours a week How much time do you spend watching television where the language being spoken is Arabic?  Less than one hour  One to four hours  Five to ten hours  More than ten hours a week

7. Sample item (Likert scale) Rate the following types of Arab language TV shows in term of their interest or enjoyment value: HighModerateLowChange the channel News Documentaries Movies Action Comedy Drama

8. Sample item (Likert Scale)2 Rate the following types of English language TV shows in term of their interest or enjoyment value: HighModerateLowChange the channel News Documentaries Movies Action Comedy Drama