1. DESIGN’S MOST EXCITING ELEMENT
COLOR
DESIGN’S
MOST EXCITING
ELEMENT

2. A GUIDE TO STUDY HOW TO CHOOSE AND COMBINE COLORS
COLOR WHEEL
A GUIDE TO STUDY HOW TO CHOOSE AND COMBINE COLORS

3. PRIMARY HUES Pure and basic Cannot be made from any other colors
RED
YELLOW
BLUE
Pure and basic
Cannot be made from any other colors
All other colors are made from these
Equal distance from each other on color wheel

4. SECONDARY COLORS Made by mixing equal amounts of 2 primary colors
Found halfway between the primary hues on the wheel +
ORANGE = + =
GREEN + =
VIOLET

5. INTERMEDIATE (TERTIARY)
HUES
Yellow-orange
Yellow-green
Red-orange
Red-violet
Blue-green
Blue-violet
Made by mixing equal amounts of adjoining primary and secondary colors.

6. Can be used with most colors
NEUTRALS
(NOT REALLY COLORS)
No color
White
All colors
Black
White + Black
Gray
Can be used with most colors
Beige

7. THE COLOR WHEEL CAN BE DIVIDED INTO WARM AND COOL COLORS

8. WARM COLORS Appear hot like the sun or like fire
Give feelings of activity or cheerfulness
Appear to advance-they make body look larger
Can give a nervous impression if overdone
Red, Orange, and Yellow

9. WARM COLORS

10. COOL COLORS Remind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look smaller
Can be depressing if overdone
Blue, Green, and Purple

11. COOL COLORS

12. COLOR HAS THREE DIMENSIONS OR QUALITIES:
Hue
Value
Intensity

13. The name given to a color.
HUE
The name given to a color.
RED YELLOW VIOLET

14. The lightness or darkness of a color
VALUE
The lightness or darkness of a color

15. Made by adding black to a color so that it is darker.
SHADE
Made by adding black to a color so that it is darker. + =
HUE BLACK SHADE

16. Made by adding white to a color so that it is lighter.
TINT
Made by adding white to a color so that it is lighter. = +
HUE WHITE TINT

17. The brightness or dullness of a color.
INTENSITY
The brightness or dullness of a color.
FUSCHIA HIGH INTENSITY
OLIVE LOW INTENSITY
The intensity of a color changes when GREY is added.

18. BLUE MONOCHROMATIC COLOR SCHEME
Different VALUES, TINTS and SHADES of ONE color.
BLUE

19. ANALOGOUS COLOR SCHEME
ONE or more colors that are NEXT to each other on the color wheel.

20. COMPLEMENTARY COLOR SCHEME
TWO colors that are OPPOSITE of each other on the color wheel.

21. THREE colors that are the SAME DISTANCE apart on the color wheel.
TRIAD COLOR SCHEME
THREE colors that are the SAME DISTANCE apart on the color wheel.

22. SPLIT-COMPLEMENTARY COLOR SCHEME
A color along with the colors on EITHER side of it’s COMPLIMENT.
VIOLET

23. ACCENTED NEUTRAL COLOR SCHEME
This color scheme combines white, black, gray or sometimes beige with a bright color accent.

24. All colors are beautiful, depending on personal taste.
If not used wisely or combined well, color can cause apparel to look too gaudy or very drab.
Harmony results when hues, values and intensities are combined in a pleasing way.