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Published byAbraham Edwards Modified over 9 years ago
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The Media
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What is meant by the Media? News organizations and journalists of either the print (newspapers, magazines), broadcast (TV, radio), or internet (websites, newsfeeds, blogs)
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Views of the Media Libertarian View Social Responsibility Theory Agenda setting prevails
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Media provide linkage A link between the masses & government “Pseudo-Events” Appear spontaneous, but are scripted for appeal Groundbreakings, school ceremonies
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Media as a Watchdog The media has a watchdog role as the “eyes and ears of the world” Fact-Checking Investigative reporting “Muckraking” Exposing societal ills such as corruption Upton Sinclair’s, The Jungle Watergate Abu Ghraib
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Media as a Watchdog Media are often controlled by the government
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News Agency of the Republic of Iran (IRNA) The national Police chief has verified confiscation of a number of squirrels, equipped with eavesdropping devices, on the Iraqi border. Reportedly, when asked about the confiscation of 14 spy squirrels, he stated, “I have heard about it, but I do not have precise information”. IRNA adds, “These squirrels were equipped by foreign intelligence services, but were captured two weeks ago by the Police”.
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Media as a Watchdog Media are often controlled by the government What about the U.S.?
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The Media in campaigns Determining “front-running candidates” Charging for advertising Televising debates Portraying charismatic politicians as more “electable”
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Mass Media “For it seems more certain now than ever that the bloody experience of Vietnam is to end in a stalemate”-Walter Cronkite, February 1968 “That’s it. If I’ve lost Cronkite, I’ve lost middle America” - President Johnson
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Brief history of print media First newspaper: Boston News- Letter, April 1704 Revolutionary War Federalist Papers 1833, advent of the penny press 1837 – Telegraph invented 1848, creation of the Associated Press Yellow journalism Centralization of ownership of newspapers in early 20th century has continued Print newspapers are QUICKLY dying out
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History of the Mass Media: Radio Radio Act of 1927 Established the airwaves as a public good, subject to governmental oversight The Federal Communications Commission (1934) Fairness Doctrine (1940s)
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History of the Mass Media: Television Unlike newspapers and radio stations, high costs dictated that almost from the beginning, TV stations were affiliated with networks, thus centralizing ownership Ratings /profit driven, particularly cable 24-hours news explodes during the 1990s
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The Internet A revolution for politics Broadcasting is essentially free Not a large audience, but a gigantic potential audience Direct channel between parties/candidates and citizens
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Media Bias The Media IS UNDENIABLY biased They do not randomly select what they cover They choose when/where/how long to cover it What about liberal v. conservative? Often unclear, even with specific news outlets Investigators carry own biases
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Media Bias General Trends Ethno-centric foreign affairs coverage Dependent on official sources Incumbents not challenged as often Negativity and Scandal given much greater attention
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A Closing Note Stewart on Crossfire
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Chapters covered on the Exam Federalism Public Opinion/Interest Elections Parties Interest Groups Media
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