2. Lammi, Loug, Gharbawi, Ioannou 2 Basic Information World wide Organizational chart Goal Strategy Competitive advantages Products Services House of quality Process design

3. Lammi, Loug, Gharbawi, Ioannou 3 Headquarter Espoo Finland Employees 123 553 Turnover 41.0 billion euros Subsidiaries : Nokia Siemens Networks Vertu Navteq Qt Software

4. Lammi, Loug, Gharbawi, Ioannou 4 more than 100 years, more than 20 leaders 1865 Fredrik Idestam Founder, 24 years CEO 1992 Jorma Ollila President and CEO 2006 Olli-Pekka Kallasvuo President and CEO

5. Lammi, Loug, Gharbawi, Ioannou 5 Line of business 1865 Paper and power industries 1898 Rubber Industry 1912 Cable Industry 1980 Electronics 1980 Information Technology 1990 Telecommunications

6. Lammi, Loug, Gharbawi, Ioannou 6 Timeline 1865Fredrik Idestam establishes a paper mill. 1912Finnish Cable Works started 1933Nokia's first car tires came on the market 1973“Kontio” rubber boot model 1987European third largest television manufacturer 1992First GSM phone 1998Nokia leads the world

7. Lammi, Loug, Gharbawi, Ioannou 7 Worldwide Nokia

8. Lammi, Loug, Gharbawi, Ioannou 8 Competitors

9. Lammi, Loug, Gharbawi, Ioannou 9 Organizational chart

10. Lammi, Loug, Gharbawi, Ioannou 10 Nokia’s Goal ”To become the leading provider of mobile solutions.”

11. Lammi, Loug, Gharbawi, Ioannou 11 Vision "Connecting people” –Personal –Connecting the ”we” –Make the world a better place

12. Lammi, Loug, Gharbawi, Ioannou 12 Nokia’s Strategy New focus and clear prioritization Vibrant ecosystems with partners User experience Continuing transformation Intensify pulse on consumer needs Bringing the best devices to all markets Smart context aware services with People & Places

13. Lammi, Loug, Gharbawi, Ioannou 13 Strategy

14. Lammi, Loug, Gharbawi, Ioannou 14 Competetive advantage Competetive environment is changing –Expand the coverage  Consumer needs are changing –To be a consumer driven company

15. Lammi, Loug, Gharbawi, Ioannou 15 Competetive advantage Strengths: –Leading brand –Scale –Distribution capacity –Product portfolio excellence –Leading market position in most markets

16. Lammi, Loug, Gharbawi, Ioannou 16 Differentiation Disruptive technology Inclusive and sustainable ecosystem Context enriched services User oriented development

17. Lammi, Loug, Gharbawi, Ioannou 17 Products

18. Lammi, Loug, Gharbawi, Ioannou 18 Services

19. Lammi, Loug, Gharbawi, Ioannou 19 QFD HOUSE OF QUALITY

20. Lammi, Loug, Gharbawi, Ioannou 20 Customer requirements Small size Light weight Long-time battery Good and much colors Easy to use Functionalities Reliable

21. Lammi, Loug, Gharbawi, Ioannou 21 Product requirements Low electricity requirements Plastic components High quality camera Good quality hardware Well prepared software Ergonomic design

22. Lammi, Loug, Gharbawi, Ioannou 22

23. Lammi, Loug, Gharbawi, Ioannou 23 Process design

24. Lammi, Loug, Gharbawi, Ioannou 24 Questions?